TOYP award for Dileep

Dileep Mudadeniya of the Sri Lanka Tourism Development Authority was recognized as one of the Ten Outstanding Young Persons (TOYP) of the Year at the TOYP Awards held on October 6.

This was the 26th edition of the TOYP Awards organized by the Junior Chamber International Sri Lanka in partnership with HSBC. It is after almost 27 years that a TOYP award has been given to a full time officer in the public sector.

Mudadeniya is a strong advocate of Nation Branding, and was selected with 9 others from various fields such as Economic Accomplishment, Academic Leadership, Contribution to Arts and Culture, Environmental Leadership, Humanitarian and Voluntary Service, Technological Development, Medical Research, Personal Accomplishment and Personal Improvement.

The Award for Economic Accomplishment was received by SLPA Chairman Dr Priyantha Wickrama while Mahela Jayawardena received the award for his contribution to sports.

Mudadeniya joined the public sector in 1999 and possesses 18 years of experience in travel, tourism, communications and strategic planning. His experience has been very challenging including two airport attacks and the tsunami.

Several of his key achievements include re-organizing the marketing division of the SLTPB to a dynamic unit, by which he encouraged public and private sector partnership to take Sri Lanka to the world. He further established a strategic marketing plan and introduced social network and digital marketing to Sri Lanka Tourism.