Eva Longoria and Kim Kadarshian in Georges Hobeika

Parisian Couturier Georges Hobeika who will be in Colombo for the October 27th launch of his prestigious label to Asia at a Red Carpet Invitees Only event at Cinnamon Grand, added two more celebrity clients to his already illustrious list when Eva Longoria and Kim Kadarshian chose pieces from his signature collection.

Eva Longoria selected a pink multi ruffled mini dress, while TV personality Kim Kardashian chose to wear a beige and black cocktail dress, during Mercedes-Benz Fashion Week at the David Koch Theatre in New York City.

The exclusive Georges Hobeika launch to Asia, hosted by Business Development Head for Asia Dinesh Chandrasena will show a retrospective collection of Georges' favourite pieces and the MASAI Collection for Fall/Winter 2010/11.

The latter featured in Georges' last show showcased at The Louvre in Paris on July 5 this year, was the prelude to his next, which is in Colombo Sri Lanka, showing his ultra luxe handmade couture wear on the runway.

Invitees and gathered media will be presented with a show emulating the rarefied glamour of a Parisian Couture Show, with all proceeds from the event being channelled towards First Lady Shiranthi Wickremasinghe Rajapaksa's cancer charity, Carlton Suwa Sevana.

The event has the strategic partnership of Standard Chartered Bank, IWS Holdings, Kuwait Airways, Cinnamon Grand Colombo, LIVING Magazine, HITZ FM and Ramani Fernando Salons.

Couture, the art of handmade garments denotes absolute exclusivity and Georges Hobeikas design artistry, renowned for its intricate beading, delicate embroidery, amazing drapes and unique fabric combinations, have made the label one of the most sought after in the world. His client portfolio includes Eva Longoria, Diane Kruger, Venessa Hudgens, Selena Gomez, songstress Rihana, Holly Hunter and Hillary Swank. Speaking from Paris, Georges Hobeika who traditionally shows at Paris Couture fashion Week says, "Asia is a very strong luxury consumer market with clients who want the best in couture. This event opens up the perfect landscape for my label to expand, and Sri Lanka is geographically ideal with its centralized location. I believe that this is the beginning of a great future in the Asian market."

Adding to the sentiment, Dinesh Chandrasena who is Business Development Head in the Asia region for George Hobeika states: "Seeing Georges' creativity flourish first hand and being part of his expansion into the Asian market creates a very unique position for Sri Lanka and VIP clients of this region."