Daily News Online

Wednesday, 1 September 2010



Medagama launches three books

Three books written by Central Bank official K M Herath Medagama were launched at the Library and Documentation centre recently. Having reached overall maturity in the banking sector Medagama had jotted down some of his thoughts down on paper.

The book written on TV commercials looks upon the society after the arrival of open economy and how consumerism came into being. Within this backdrop Medagama focuses on how the consumer was swindled by the companies. The open economy welcomes many products branded under the Multi National Corporation and the market becomes clogged with unnecessary goods.

Television commercials were conceptualized to make the market these products. The book explained how the social conditions adopted by the liberal economic agendas were helpful to exploit the consumer. It is condensed with statistics related to TV commercials aired over the channels.

The evolution of money and its communicative characteristics, the second book written by Medagama chronologically explains how the units of money were evolved and how they communicate. This is of importance to the students those who study economics.

Born and bread in Yapahuwa Madagama is fully aware of the history of his region. This fact comes to light in his book on Yapahuwa artifacts. This book is a comprehensive study over the arts and crafts of the Yapahuwa kingdom.

The book launch was chaired by Central Bank Governor Ajith Nivard Cabraal.

The books are S. Godage and Brothers publications.


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