ADVERTORIAL

MBSL launches Life Guard

Gayan Kanchana

MBSL Insurance Company Ltd, a subsidiary of Merchant Bank of Sri Lanka (MBSL) under the Bank of Ceylon launched its newest insurance policy - Life Guard, with the purpose of providing a better customer service.

Speaking at the launching ceremony MBSL Chairman M.R. Shah said, “Life Guard is a unique personal accident insurance policy. This insurance policy is essential for each and every individual who seeks to indemnify himself or herself against the personal accident. This insurance policy is ideal for insuring the risk of any accidental death or injury during the policy period.

Life Guard policy provides compensations in event of any death or injury during the policy period.

The policy pays up to Rs. one million for accidental death, permanent disability, loss of limbs and eyes among others.

In addition, the policy will cover up to 50 percent of sum insured value for amputation of the arm from the shoulder, amputation of the hand from the wrist, the loss of a leg, the loss of an eye, total deafness he said.

MBSL General Manager - Marketing Adel Hashim said, “Today we are ready to make a revolutionary change in the insurance industry.

We believe the newly introduced insurance policy will be very appropriate for the living patterns of the people in Sri Lanka. Currently we are not very big in the market but we hope to win the hearts of the customers very soon with our quality service.”

The first policies were presented to MAS Holdings Chairman Mahesh Amalean, NSB Chairman Pradeep Kariyawasam, MBSL CEO Gamini Karunatilaka, BoC CFO Asoka Rupasinghe and Bartleet Trans Capital General Manager Manjula Ariyaratne.

Etisalat Sponsors Arab Economic Forum

Etisalat sponsored the 18th Arab Economic Forum, which took place at the InterContinental Phoenicia Beirut hotel , under the theme of The Arab Economy after the Crisis. The forum was attended by the Lebanese Prime Minister. Saad Al Hariri and an assembly of major banking and financial figures and a large number of investors and specialists in the business sector.

Etisalat’s Chief International Investment Officer, Jamal Al Jarwan participated in the first seminar at the forum which was entitled Global Economy, Post Crisis Phase. Al Jarwan spoke about Etisalat’s latest achievements in its international operations and about the company’s future goals for mobile broadband in its markets.

Al Jarwan also discussed Etisalat’s fiber to the home services for individual and business customers.

He also spoke about Etisalat’s successful experience in its international markets. He focused on Mobily’s achievements as a Greenfield operator from its launch to its position today one of most successful and fastest growing operators in the world. Mobily’s network will be the corner stone for developing innovative services and solutions for its customers.

Al Jarwan also discussed Etisalat’s experience in Egypt where Etisalat Misr has expanded its 3.5G network across 40 cities by the end of 2007.

At Cannes Lions:

Two young Burnetters represent Sri Lanka

Shayani Obeysekere and Samantha Weerawardene from Leo Burnett Solutions Inc., the Sri Lankan office of the internationally acclaimed advertising agency network Leo Burnett Worldwide, were selected to represent Sri Lanka at the annual Cannes Young Lions Print Competition, in Cannes, France, this year. “We’re very excited to be representing Sri Lanka at this competition,” said Shayani and Samantha, before departing to Cannes. “We’re glad our campaign based on the hunt for curiosity worked in our favour and won us this prestigious place to represent the country at the world’s most respected advertising festival,” they said.

Shayani and Samantha were chosen from a preliminary competition organised by the Association of Accredited Advertising Agencies (4A’s) together with MetalFactor - the representative for the Cannes Lions Festival in Sri Lanka. Several teams representing the advertising agencies in Sri Lanka competed at the local competition which was judged by a jury comprising five representatives from the industry chaired by Words Managing Director Rohan Rajaratnam.

The preliminaries conducted in Colombo comprised a two-day competition wherein the contestants had to develop a campaign to support a brief which was issued to them.

After which mentors who were senior creative people from the industry guided them through their work. For the final assessment the teams were required to make a presentation to the jury.

Leo Burnett Solutions Inc., places emphasis on professional development and is focused on grooming the young talent in the team to help them meet with success both locally and internationally. Shayani and Samantha’s selection to represent Sri Lanka at the Cannes Young Lions competition this year is a worthy endorsement for the company’s commitment to training its youth.

This is the second consecutive year that Leo Burnett has won the competition to send two young professionals to the Cannes Lions festival to further their knowledge and learning in this evolving marketing communications industry. “I am proud of Shayani and Samantha’s achievement. They are two bright young stars in our team and I’m delighted their talent has been recognised,” said Leo Burnett Solutions Inc. Managing Director Ranil de Silva.

The brief for this year’s Cannes Young Lions preliminary competition was issued from ANCL who were the sponsors of the Young Lions Print Team. The brief shared with the contestants was to help popularise its new supplement titled the Daily News Wisdom Series, which is issued everyday with the Daily News.

The two Young Lions from Leo Burnett were grateful to those behind the competition for giving them a chance to participate in the world’s most prestigious advertising festival. They said they were especially grateful to Leo Burnett and the sponsors ANCL for making this once in a life time experience possible.

Union Assurance joins Singer Sri Lanka

Union Assurance, has entered into a strategic partnership with Singer Sri Lanka to retail its Union Motor Reload Policy at all Singer outlets islandwide. Union Assurance customers can now expect greater access to their Union Motor Reload Policy.

Union Assurance, General Manager - Corporate Niranjan Nagendra, said “The decision to enter into an agreement with Singer Sri Lanka is a demonstration of our commitment to offer unparalleled convenience for customers to reload their motor insurance at all Singer outlets. Singer will be our strategic partner in the consumer goods segment just as much as Keells is in the supermarket arena.

This move will strengthen and expand touch points with our customers, while we fulfil our pledge of offering supreme ease of use.” The company has recorded an upsurge in the Union Motor Reload segment following its availability at Keells outlets. This growth is a manifestation of the need for convenience and easy accessibility amongst customers.

The decision to foray into the consumer goods segment was taken at the behest of rising demand, with customers having responded in an overwhelming manner to the facility of accessing Union Motor Reload facilities at Keells supermarkets, reveals Nagendra.

The rollout of the Union Motor reload facility will be approached in phases. Initially, the facility will be available only at Singer Mega outlets. Subsequently, the facility will be rolled out to Singer Plus stores and eventually to other Singer outlets such as Modern Homes and so on. Singer offers an islandwide reach and has earned the trust of Sri Lankans much in the manner of Union Assurance.

These joint synergies of Singer and Union Assurance respectively will offer customers the ideal partnership that they can trust. Open year-round, Singer stores offer the service excellence that is expected by Union Motor Reload customers.

LG introduces borderless LED TV

LG’s Borderless TV features a seamless edge to edge panel that sets a new standard in style. The unique single layer design virtually eliminates the space between the screen and the slim bezel so that they blend together seamlessly. Added to this is a single colour finishing that elegantly matches the colour of the screen and the bezel.

The LED technology in LG’s Borderless TV is a revolution in picture quality and design. With a dynamic contrast ratio of 3,000,000 to 1, LG’s revolutionary Backlight Technology delivers incredible sharpness and clarity to produce true-to-life imaging that’s as real as it gets. But more than this LED technology eliminates the need for bulky components, thereby creating a beautiful and ultra-slim finish.

LG’s TruMotion Technology is the best solution for more dynamic TV contents. It reduces motion blur dramatically even in fast moving images. Coupled with its fastest response time of 2mns, it enables viewers to watch fast moving contents without any judder or blur. Apart from its wide angle viewing uniqueness, LG’s super IPS Panel Technology gives a sturdy and reliable panel with no colour shift and less ripple effects. Now images can be viewed clearly at wide angles with faster response time.

The speakers on LG’s Borderless TV are hidden and designed with simplicity and aesthetics in mind. It utilizes a unique speaker system that delivers a clean, polished look and enhanced audio with a wider sound field.

The Invisible Speaker System creates an acoustic ‘sweet spot’ to completely surround viewers in deep sound giving them the rich resonance of a full home entertainment experience.

Saving energy does not always mean sacrificing picture quality. With LG’s Smart Energy Plus technology, it is quite the opposite.

It is an eco-friendly way to experience unprecedented picture quality while saving energy at the same time. The unique energy saving feature Intelligent Sensor analyzes the ambient light in the room and carefully controls brightness and colour to eliminate any wastage of electricity and reduces eyestrain.

The LG LED Borderless TV, is now available in 32 and 42 inch screens from Abans Showrooms islandwide.

Sampath Bank Panadura branch organizes workshop

As a forerunner to the “Inter-Schools Debating Championships” to be held in July 2010, Sampath Bank Panadura Branch organized a one day workshop in debating, oratory skills, public speaking and leadership for the schoolchildren in the Panadura district recently.

The event was held with the participation of students and teachers from 12 schools in the Panadura district and was held at the auditorium of the Agamathi Balika Vidyalaya, Panadura.

The “Inter Schools Debating Championships” will be held in three rounds and the grand finale of the event will be held on July 17 at the Agamathi Balika Vidyalaya auditorium.

Metropolitan College:

Enriching Sri Lankan students

Enriching Sri Lankan students with an international qualification, paving the way to greater heights in their career thus gearing them to the pinnacle of success, has been the key element which has contributed towards the success of Metropolitan College.

MC is the pioneer in providing a diversified internationally accredited tertiary education Programs from the IAM -UK, ABE-UK, London School of Science and Technology (LSST - UK), Girne American University, City of London College (UK), IFA (UK) and CTH (UK) which equips one to practically find solutions for future crisis based on acute in-depth analysis. MC is known to endow its students with knowledge to rise above the rest by exhibiting their true professionalism in their areas of specialization in today’s competitive environment.

Driven by the vision to provide educational services of higher quality, Metropolitan College enriches its students with the choice of linking with the best providers around the world.

Considering the enormous contribution made to the tertiary higher education sector in Sri Lanka Metropolitan College recently launched the Al-Haj Meerasahib Trust Scholarship Program.