Brandix goes green

Channa Bandara Wijekoon

Green marketing is now playing a major role in the sphere of marketing. Marketeers and manufacturers all over the world have arrived at a common platform to nurture an environment sans pollution and to keep global warming at bay.

Brandix has emerged as the first apparel manufacturer in the world to achieve the Platinum Green Building Certification awarded by the US Green Building Council which is the Americas benchmark for design/construction and operation of high performance green buildings.

The highest requirement to achieve Platinum is 64 percent. The Seeduwa plant of Brandix has scored 76 percent. We are proud as Sri Lankans to have brought this honour to our country and look forward to benchmark our activities with newest world standards constantly,” an official of Brandix said.

The Brandix factory, which produces casual wear at Seeduwa, has won LEED EB (Leadership in energy and environmental design, existing building) Platinum certification, while Brandix Essentials at Ratmalana has won the Gold certification for construction (LEED NC).

Brandix Essentials, Ratmalana is the first office building in Sri Lanka to achieve the LEED Gold certificate.

Some of the measures taken by Brandix to go green are, reducing the emit of Carbon Dioxide, reducing electricity and water consumption, reducing solid waste, having a water recycling system, a rain water harvesting system, a tertiary filtration system and a disinfection process which allows water to be recycled for toilet flushing and gardening.

Brandix has 27 factories in the country, which produces casual wear, intimate apparel and underwear for export.

Brandix mainly caters to US and EU markets and recently took their operations to Japan as well. Brandix has two new factories at the newly set up Apparel Park in India and looks forward to have altogether 20 factories in India as well in order to achieve economy in the scale in production.