Hayleys case study by INSEAD wins top award in Europe
An international case study featuring Hayleys Group has been adjudged
the best in the Corporate Social Responsibility category at the 2009
Case Writing Competition of the European Foundation for Management
Development (EFMD).
This is the top award in the five main European Awards categories at
EFMD's annual competition, which also recognises case studies in the
areas of entrepreneurship, family business, finance and banking and
supply chain management.
Produced by INSEAD, founded in 1957 and one of the world's leading
and largest graduate business schools, the case study examines how the
Hayleys Group has sought to align corporate responsibility with
sustainable business initiatives.
It is now reading and discussion material for students reading for
Master's degrees in Business Administration (MBAs) from INSEAD which has
alumni in more than 160 countries. "Winning the EFMD award means that
the case study and the Hayleys Group will receive even wider
international attention than initially anticipated," Hayleys Chairman
Mohan Pandithage said.
"This is particularly valuable for Sri Lanka's corporate sector as a
whole, as it highlights to a global audience that there are Sri Lankan
companies that merit attention and even emulation."
He acknowledged that while the quality of the case study was
attributable to its content, credit for the thought-provoking
presentation was due to the two INSEAD academics who visited Sri Lanka
and conducted an in-depth study of the Hayleys Group's CSR practices and
business strategies.
The study examined the business values and organisational culture of
Hayleys PLC, the holding company of the diversified conglomerate; the
social and environmental accountability practices of Hayleys MGT
Knitting Mills; the eco-tourism strategy of Hayleys - Jetwing Hotels;
the 'Firstlight' supply chain initiative of Dipped Products PLC (DPL);
and the Ethical Tea initiative of Kelani Valley Plantations and its
marketing associate Mabroc Teas.
The series examines in detail how the four chosen Hayleys operating
companies sought to integrate corporate responsibility, sustainability
initiatives and business strategy to achieve their respective goals. |