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Singer partners Intel, Microsoft for X series:
Good market for portable computers
Sanjeevi Jayasuriya
There is growth potential in Sri Lanka’s computer market and laptops
will be the future. It is anticipated that a significant market demand
will be generated in the future as usability increases, Singer Sri Lanka
Chairman Hemaka Amarasuriya said.
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Microsoft Country Manager Sriyan de Silva Wijeyeratne, Singer
Sri Lanka Chairman Hemaka Amarasuriya and Intel EM Limited Sri
Lanka Liaison Office Country Business Manager Indika de Zoysa
flanked with models at the X series mobile PC launch ceremony.
Picture by Sudath Nishantha |
“We were extra careful when we ventured into a new area of business.
We waited for the best moment to capture the market by introducing
products to suit consumer needs. We consider it important to
understanding market dynamics. The new products will open new vistas of
computer possibility allowing Sri Lankans to access the most advanced
technology at an affordable price,” Amarasuriya said.
Singer Sri Lanka launched Singer X series, powerful, stylish, durable
and affordable range of notebooks and netbooks.
The X series range includes a chic netbook, loaded with Intel Atom
processor and two notebooks.
All three mobile PCs will feature powerful Intel chips and Windows 7
operating system.
The computer industry changes very rapidly with the improvement in
technology. It is not a stock carrying industry, but a revolutionary
industry. Singer will ensure that customers get the latest products in
the global market.
A paradigm shift could be seen in the way that a computer is used and
Singer intends to add value to society by introducing this new product.
The product will be made available in rural areas as in the case of
other Singer products.
The upward movement in business strength was possible by joining
hands with technological partners - Intel and Microsoft.
This partnership will enable Singer to reach a wider cross section of
households.
“The product quality will be a deciding factor in the retail market
and Singer products dominated the market for a considerable time. It is
expected that the X series laptops will be the market leader in the near
future,” Microsoft Country Manager Sriyan de Silva Wijeyeratne said.
“The new machines cater to the increasing demand for small, light and
powerful portable computing devices that will benefit consumers,” he
said. |
