Chillies 2010 in May

The theme for Chillies 2010 is 'Lean is Hot', an apt title for an industry which managed to stay strong in lean times to emerge stronger.

Chillies 2010 has managed to secure over 500 entries from over 18 participating agencies.

This shows that 'creativity' in the local industry has managed to stay strong despite a challenging economy.

It is proof of the extent of professionalism displayed by the local industry in partnering clients to build brands during tough times.

The mission of The Chillies is to constantly uplift the creative bar, and to this effect, a top panel of International Jury Chairmen will serve on this year's judging panel.

High calibre international judges, who have won international recognition at major international award shows such as Cannes and D & AD, will not only judge the work but impart their extensive knowledge and experience in the form of workshops and seminars that have been planned during The Chillies Week.