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Advertorial
Sinhaputhra Finance improves bottom line
Sinhaputhra Finance Limited improved its bottom line by 25 percent
(un-audited) despite a lack-lustre beginning to the year. The company
infuses 100-150 million rupees worth of investments within the central
Region of Sri Lanka monthly. These monthly investments are focused on
interest earning assets, which are well securitized.
Sinhaputhra Finance Limited Director Operations said that although
requiring a more challenging marketing effort, Sinhaputhra Finance
fortifies its lending to clients for the purchase of vehicles by
requesting an additional collateral by way of property.
Hence, coupled with the vehicle, which remains the asset of the
company during the term of the facility, Sinhaputhra has a lien over
that land, that generally increases in value with the passing of time.
Over the years, this has culminated in ensuring a more serious business
engagement on the part of the client and therefore a stronger commitment
for repayment and early re-schedulement when the customer faces
short-term cash flow difficulties.
As depositors have become more concerned about their funds, they tend
to use their own criteria to evaluate the processes and business
practices of the companies they invest in. With over 32 years experience
in the finance field, Sinhaputhra has geared its systems to mitigate
risk and offers innovative financial products while ensuring it remains
focused on its core business, De Alwis said.
“To concentrate on the Company’s expertise in lending and recovery
while giving solid customer service to investors such as savers and
depositors is the key to the Company’s success. We therefore study the
market and invest allowing our borrowers to do what we think would work
in the current economy,” he said.
Managing Director Ravana Wijeyeratne said, “Coupled with the low
costs of funds and low bank fund utilization and a successful operation
in Trincomalee, the Kandy headquartered Sinhaputhra Finance Limited is
excellently positioned to reap the early benefits of the ‘Nagenahira
Navodhaya’.
For the year ending March 31, 2010, the company had accrued and paid
out Rs 381 million to its depositors and savers and held in safe custody
Rs 2.4 billion of deposits. Its unutilized bank buffers of over Rs 110
million, the monthly collection of Rs 130 million, shareholders funds of
Rs 481 million and liquidity buffers of Rs 326 million has set a solid
foundation as a new financial year dawns, the company said.
Janashakthi Insurance PLC recently flew 125 of its top sales
performers to Pattaya in Thailand on an all-expenses-paid three-night
four-day tour in recognition of their exceptional performance during Q4
2009.
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The Janashakthi team |
The top performers, both men and women came from all parts of the
country including the North and the East and spent time indulging in
shopping and exploring Pattaya.
They also took time off to visit the Coral Islands and the famous Gem
Museum.
A highlight of the tour was the Pattaya International Music Festival
2010 which was held during this period. This was an opportunity to enjoy
a weekend of listening and dancing to beautiful music performed by more
than 100 musicians.
Marketing Head Paddy Weerasekera said that Janashakthi was happy to
reward its top performing staff with foreign trips of this nature.
“Foreign tours have proved to be very successful motivational tools. It
makes one big difference to get away from a home and work environment
and relax overseas. The resultant bonding that takes place is
invaluable. With the senior management also present, there was a great
exchange of ideas in a general atmosphere of camaraderie”.
“These quarterly forays overseas are in fact, in addition to our
customary annual and mid-year awards, and at all times, make our sales
staff feel part of one large family, which is what Janashakthi is really
all about. In fact we’ve already launched our Q1 2010 promotion whose
top performers will be flown on an all expenses paid tour to the
celebrated Genting Highlands in Malaysia”, he said.
Janashakthi has, in previous years, treated its award winning sales
staff with cruises and fully-paid holidays to many countries such as
Singapore, UK, US, Bangkok, China, Dubai, Malaysia etc, in addition to
many places in Sri Lanka.
House of Brooke Bond :
Home to the world’s finest tea
Brooke Bond, a name synonymous among tea lovers as the maker of the
world’s finest tea, will soon be back in Sri Lanka, taking under its
wing, a leading indigenous tea brand.
Since it commenced operations in Sri Lanka in 1919, Brooke Bond (Cey)
Ltd., has harvested the lush green tea gardens of Sri Lanka to export
the famous Ceylon tea blend for over 90 years. The company is one of the
pioneers in gifting the incomparable taste experience of fresh, pure
Ceylon tea to the world.
Brooke Bond’s specialists select tender leaves from the best gardens
to scientifically and ceremonially bring nature’s gift to you. Brooke
Bond Tea is expertly tasted, graded and perfectly blended in the unique
Brooke Bond Tea Excellence Centre to cheer your senses in all moments of
life. Brooke Bond tea is a rich, natural source of antioxidants called
flavonoids that protect cells and tissues in your body. Over the years,
Brooke Bond has been a choice of the discerning as a symbol of the best
in tea.
The Brooke Bond Company was founded by Arthur Brooke in 1869 in
Manchester, Great Britain. Brooke Bond Ceylon commenced its operations
officially in Sri Lanka by purchasing Webster Automated Packing.
The associated companies of Brooke Bond Ceylon were the Co-operative
Tea Gardens Company, Maravilla Tea Company and Lunar Fibre Mills.
DHL launches new globally integrated advertising concept
April 28 marks the start of DHL’s new advertising concept which will
be launching in 21 countries and in 16 languages with more than 1,500
ads in over 250 publications worldwide. Driven by the company’s goal of
‘Becoming the logistics company for the world’, the global campaign is
designed to address first and foremost to the decision-makers in today’s
business world.
The multi-tiered, multi-channel concept includes TV ads for
international broadcast, advertisements in leading media in both Germany
and around the world, as well as product campaigns in both print and
digital format. Flyers, mailshots, banners and tactical local
advertising will also supplement the campaign.
As part of its corporate strategy, Deutsche Post DHL had planned to
adjust its logistics business to the customer promise of ‘simplifying
services’ and ‘sustainable solutions’. A new, integrated marketing
campaign has now followed, covering for the first time all DHL business
units and their products. Its claim ‘Excellence. Simply Delivered.’
reinforces the company’s customer promise.
Deutsche Post DHL Corporate Communication Director, Christof Ehrhart,
said “This comprehensive approach guarantees a uniform brand presence
and at the same time creates synergies between the individual marketing
activities on a global scale. We also made sure that global advertising
resources could be utilized effectively at local level.”
The new concept has a three-tier approach - The highest level
communicates DHL as a leader in the logistics industry. Cross-divisional
brand values are also pushed at this level - personal commitment,
pro-active solutions and local strength worldwide. The next level is
devoted to communicating the brand strengths and solutions of the
individual DHL business units with focus on the key industry sectors
Life Science, Energy and High-tech.
The format tells stories with DHL employees talking about their
workday before a background of dynamic visuals. Product campaigns wrap
up the three-tier approach, with the aim of addressing various target
groups and supporting the direct sales process.
“The multi-tiered integrated campaign really draws out what is at the
core of the DHL brand, it centers on what we do,” Deutsche Post DHL,
Wolfgang Giehl said Corporate Brand Marketing Head. “It was equally
important to have an agency set-up in place which guarantees a 24/7
online support for our global and local activities. This will
significantly increase our efficiency and the impact of the campaign.”
Astron launches Dengue campaign in Jaffna
Astron, one of the leading pharmaceutical companies in Sri Lanka
together with the Sri Lanka Army launched a Dengue awareness and
prevention campaign in the Jaffna peninsula recently.
The mosquito borne Dengue fever was spreading rapidly in the Jaffna
Peninsula with a sharp increase in the number of patients according to
data released by the Epidemiology Unit of the Health Ministry.
During the first two months of 2010, the Jaffna district reported the
highest number of Dengue cases with 1,557 patients and 14 deaths.
Public help in destroying breeding grounds of dengue mosquitoes is
essential to control the spread of the disease. |
