Rocell posts outstanding second quarter growth

Royal Ceramics Lanka Plc (Rocell) reported an impressive growth for the second quarter 2009-2010, recording a 18 percent rise with an increase of Rs. 43 million in the group's cumulative profit after tax compared to that of the previous year.

This exceptional performance in light of a challenging market environment is claimed by the group have been achieved through the implementation of several brilliant and prudent strategies that include carefully tailored greater marketing activities; adoption of effective sales structures, and innovative production structures leading to greater efficiency and reduced costs of their three tile and bathware manufacturing plants; and a significant increase in the export of locally manufactured Rocell tile and bathware products across Europe.

Royal Ceramics Lanka Plc Managing Director Nimal Perera said, "It is with great pride and pleasure that we announce our second quarter results, significant of sustained profitability and smart business acumen. In face of the difficult economic conditions over the past few months, the company decided to implement contemporary operations and marketing strategy by expanding our network of showrooms,".