Online Marketing - a must

One great outcome of today's healthy competition among the telecommunication service providers in Sri Lanka has been the fast and deep penetration of Internet usage not only into the main cities but also into suburbs and villages.

It is becoming increasingly evident that this convenient access to information is not only helping customers to make wise purchase decisions, it is also opening a new channel for Sri Lankan companies to promote and distribute their products and service offerings. However, it is still a big question as to whether Sri Lankan companies are fully geared to capitalize on this new marketing opportunity.

Due to lack of awareness of the power of online marketing and the lack of readiness in implementing the strategies in this area by a vast majority of big and small companies in Sri Lanka, a big vacuum is created in the market in terms of customer expectations and market delivery.

As an initiative towards narrowing this gap in the market, a workshop on e-Marketing is organized by the Asia Marketing Association.

This one day workshop will cover three key areas: Web Site Marketing, Email Marketing and Search Engine Marketing in three sessions. No prior knowledge on Internet marketing is expected from the participants as the workshop is designed for beginners as well as experienced online marketeers.

The workshop is specifically designed for senior and junior managers/executives of big and small business organizations. The workshop will be held on 17 October, at the Park Premier Conference Hall at Excel World.

After the workshop, the participants will be guided to obtain the "Certified eMarketer (CeM)" status, one of the world's most recognized eMarketing qualifications. This certification is offered by the eMarketing Association (USA) upon meeting certain criteria and passing online exams.

eMA (USA) is the world's largest association for Internet Marketing with over 10,000 marketing professionals, members from over 45 countries.

The workshop will be facilitated by Suranga Priyashantha, who has over five years of experience in the field of eCommerce and eMarketing.

He works as the Assistant General Manager (eMarketing) of Roomsnet International Pvt Ltd, which is a global eCommerce company based in Sri Lanka.