History of spice industry
Amyn Chatoor - Director, Saboor Chatoor (Pvt) Ltd.
The earliest evidence of spices by man, could be traced back to
50,000 B.C. The spice trade developed throughout the Middle East in
around 2000 B.C. with Cinnamon, and Pepper, being the main spices used
at that time, in the formative period of the industry. The Egyptians
used herbs for embalming, and their need for exotic herbs, at that time,
perhaps, stimulated the World Trade of Spices.
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In the
early days of trading Sri Lanka was known as a Spice Island |
In fact the word Spices originated from the same root as species -
meaning kinds of goods. By 1000 B.C. Spices were among the most
luxurious products available in Europe in the Middle Ages. It was Vasco
Da Gama and Christopher Columbus who described to investors after their
return from their Voyages to India, the many new and unknown Spices
available there.
Spices in Sri Lanka
In the early days of trading Sri Lanka was known as a Spice Island.
Spices today play a significant and vital role in the Sri Lankan
agricultural economy in respect of export oriented trade. The important
Spice Crops in Sri Lanka comprise cinnamon, pepper, cloves, nutmegs, and
mace. Spices are cultivated in the hill country, and intermediate zones,
of the country.
Sri Lanka is one of the exporters in Asia, when it comes to Spices.
Sri Lankan Spices fetch a premium in international trade, compared to
other countries, because of the "Preferential Tariff Agreement" signed
by the Governments of Sri Lanka and India, where the duty component, in
Sri Lankan Spices, is very negligible, compared to Spices from other
origins where it is co
mparatively high.
This remarkable achievement by the Government of the day, has brought
tremendous income not only to our motherland by way of export revenue,
but also substantially increased.
Sri Lanka's Export of Spices (in volume), in the international arena,
making our motherland to be a leader among the giants in the
international industry in international trade.
Some of the other export destinations besides India are USA, UK,
Europe, Germany, and Mexico.
I wonder how many are aware of the fact, that the only exporter of
Cinnamon in the world today is Sri Lanka. This is something our
motherland should be very proud of.
When one refers to cinnamon, it is common to interchange cinnamon
with cassia, and vice versa, but this is a big error, and it should,
never, ever be done. Cinnamon is far more superior product, in quality
and fetches a premium in World Trade, compared to Cassia, which is
freely available, the world over, and is a cheaper product too, in every
sense of the term.
Business ethics
During the late 1950s and early 1960s, Sri Lanka's exports of Spices,
developed rapidly from its primitive form, to modern technology, and we,
as a nation, gained international respect, by the "World Giants".
Sri Lanka started attending International Conferences and Seminars in
Spices, especially Pepper, and Spices became an International Commodity
in the late 1960s, second only to Tea and Rubber.
The exports of spices were in the hands of a few established and
reputed exporters who believed in doing business with morality, decency,
high ethical standards, and more importantly their reputation, both
locally, and Internationally, were very "sacrosanct" to them.
These were the values that were "etched" in their minds, and left an
"indelible" mark, in an era, that dominated the export of spices.
They would never, ever, dare to do anything wrong or unethical at the
expense of the reputation of their establishment, and the name of our
motherland, - that is not to say that there was no competition among the
exporters of the day, of course not, there was plenty of it, but it was
" Healthy Competition", with no "underhand dealings" and " barbaric
acts", with profit not being the sole criteria in business.
In brief, "Values" and "Business Ethics" transcended the barricades
of trading.
This was the " Cornerstone "and " Principal " of business, during the
" Golden Period of the Spice Industry", which even today, is accepted by
the pioneers of the industry.
Mushroom exporters
It is very unfortunate, sad, and heart rendering, that business
today, in the Spice Industry, has taken a dramatic turn to the worse,
with " Mushroom Exporters" - a bunch of "unscrupulous elements", who
would go to any extent, even to the point of " Selling their Parents",
to make a fast buck, would spring up every year, having "absolute
nonsense" ideas, living in " Fools Paradise", that the Industry can make
exporters to become" Millionaires Overnight" and they just enter the
business, without studying the ramifications and the methodology of
doing business, as a result, they do exports, by buying produce, without
any logic, and export some rubbish to fulfil their contract, and ruin
the name of the industry, that has been built by "sheer hard work" and
"sweat" by the people, who pioneered the export of spices, but also the
name of our motherland gets tarnished in the process.
It is only at the end of the year, that one realizes their faults,
when they see the "bottom line", being in the red, with tremendous
losses, and debtors.
They are left with no alternative but to run away leaving everyone
high and dry. In the process of they doing such gruesome acts, they not
only ruin their own name, for which they don't care two cents, but they
cause "Irreversible Damage", to the traditional exporters, who find
trading, increasingly difficult, and strenuous, as the buyers demand
conditions, due to the wrong doings of these so called "mushroom
exporters", which ultimately we have to pay the " Heavy Price", of
fulfilling our export orders, as it goes as "Sri Lankan Export of
Spices", and not the "Exporter's Name".
This in brief is the "deft, brutally candid, gruesome, sad, and nerve
wrenching true story" of the spice industry today, as told by the
author, who has been an eye witness, to the events, of the industry
since 1981.
It is my earnest hope and prayer that "Sanity", will prevail some
day, and these so called "mushroom exporters", would soon realise, that
there is enough profit, to be made by everyone, provided they do
business, in the "Correct, ethical and Moral Way" - without doing it the
way, they are doing it now - with "Cutthroat Competition", "Intense
Jealousy, and Vendetta", with the sole objective, to cut his competitor,
even at a loss.
This is no way business should be done. If only our Forefather's
knew, the way business is being done today, "they would be turning in
their graves three times over". |