Sri Lanka Tea stands out in China

The Sri Lanka Embassy in China participated in an international charity sale entitled 'Love Knows No Borders' that was held on the Olympic Green on September 12.

Over 70 embassies in Beijing, international organizations and five organizations from the Chinese Foreign Ministry were invited.

The charity sale was initiated by Le Aimei, wife of Foreign Minister Yang Jiechi and Ambassador for Poverty Alleviation for the Foreign Ministry.

The sale takes place every two years and this is the first time that the sale was held outdoors.

More than 80 Charity Sales booths were set up to sell various crafts and goods from different countries, including books, handcrafts, ethnic clothes and exotic cuisines and the famous Sri Lanka Black Tea known as 'Hong Cha' in Chinese which is fast becoming popular among the Chinese.

The wife of Sri Lanka Ambassador commended the contributions the embassy made to children in Yunnan.

This has also helped us to popularize Sri Lanka Black Tea among the Chinese as well as among the other embassies, said CEO of Beijing Heavenly Tea Company Anura Banda who is marketing Impra brand in China.

The Embassy also introduced infinity tea and exclusive Ceylon Tea brands to the visitors.

Ambassador Karunathilaka Amunugama said that the demand for Sri Lanka Tea at the Charity Sale showed that Sri Lanka Tea Commonly known as red tea (Hong Cha), has great potential to secure a bigger share in the China's huge RMB 80 billion tea market for its fine quality.

He said that the Sri Lanka Embassy was exceptionally happy to be a part of this worthy cause by selling the 'Black Gold' or Pure Ceylon Tea to raise funds for a province of a close friend of Sri Lanka.

The Commercial Counsellor Alexi Gunasekera also participated.

Thousands of visitors from Beijing and abroad took part in this Charity Sale where more than one million Yuan ($146,500) was raised, including donations from sponsors such as Lenovo ZTE, China Harbor and Sino Trucks.