Grand win for Team Triad

The Young Spikes team from Triad broke new ground in the industry when they were placed second at the Young Spikes Asia Competition 2009, whilst competing against ten other Asian teams.

The Spikes Asia Festival which concluded in Singapore on Friday, was Asia’s first ever advertising festival which was organized with aim to celebrate and inspire Asian creativity in advertising.

The runner-up team comprising of Charith De Silva, Arrvinda Salwatura, Lanil Peiris, and Madhu Hewakapuge traveled to Singapore to compete against some of the best young creative teams from all over Asia.

Winning the local competition, which was organized by Metal Factor and sponsored by Yes FM, saw the team battle against young advertisers from a variety of leading agencies, making them first ever Sri Lankan team to be selected to participate in the Young Spikes Competition this year.

The Triad Team won this accolade for their innovative campaign idea centered on capturing the attention of major corporations and encouraging them to donate money and relevant services to an NGO’s on going International Development projects.

The winning campaign by the Triad Team was a strategy driven, insight based integrated communications campaign that ensured the success of capturing the desired attention of the target audience. Given the fertile strategic thinking background and the focus on creative thinking as an agency practice, the Triad Team faced the challenge with confidence and eager determination to bring back a grand win for Sri Lanka.