Tourist arrivals go up
Uditha Kumarasinghe
The Tourism Ministry is anticipating a 35 percent growth in the
country’s tourism sector during this year aiming to take the country
forward as a foremost tourist destination in Asia.
According to Tourism Promotion Minister Faizer Musthapha the tourism
sector has recorded a considerable growth during the past few months due
to moves taken by the Government to restore peace by putting an end to
nearly three decades old conflict.
The country’s tourism sector has achieved a remarkable 28 per cent
growth during July this year while our middle East Market has shown a
mammoth growth of 104 percent during the same month compared to the
corresponding period of the previous year, Minister Musthapha told the
Daily News yesterday. ”The influx began in June after the LTTE was
defeated in May. The end of the three decades old war has brought many
tourists from all parts of the globe to the country,” he said.
During the first seven months of the year 229,952 total tourist
arrivals were reported. On the directive of President Mahinda
Rajapaksa,the Ministry has started an aggressive marketing campaign to
attract more tourist arrivals to the country.
The UK, India, Middle East, China, France, Germany and Eastern Europe
have been identified as key markets. In addition emphasis is laid to
promote tourism activities with all SAARC countries.
Meanwhile, the President has given a target to attract 2.5 million
tourists by 2016.
There should be approximately 50,000 hotel rooms in Sri Lanka to
achieve the target. In addition, the country is targeting half a million
tourist arrivals and US$ 400 million in earnings in 2010, he said.
Under the aggressive marketing campaign launched by the Tourism
Ministry, opportunities will be provided for investors to set up tourist
resorts while the SME sector will also be encouraged to start small
scale tourism establishments.
A series of major development activities are taking place in
Kalpitiya and the Eastern Province. There will be major development in
the tourism sector in the near future.
Investors have shown a key interest to invest in the country while
the tourists themselves are interested in visiting Sri Lanka due to the
prevailing peaceful situation, the Minister added. |