Free cigarettes, loud music on offer:
Industry gimmick to entice youth to smoking
Questions have been raised whether the Tobacco industry has resorted
to distributing free cigarettes in order to promote the habit of smoking
among youth.
The Chairman of the National Authority on Tobacco & Alcohol (NATA)
Prof. Carlo Fonseka in a letter to Daily News refers to an incident
which took place in front of a restaurant in Colombo as an example,
which was personally witnessed by NATA officials, and describes it as a
fragrant violations of the NATA Act.
According to Prof. Fonseka around 8.00 pm on July 28, NATA officials
after being alerted had visited and witnessed the free distribution of
cigarettes by a group of about 10, including young women in front of a
restaurant in Fife road, Colombo 5.
The activity had been carried out to the accompaniment of loud music
calculated to draw maximum attention.
However, according to the Professor, two traffic Policemen after
hearing the loud noise had visited the scene and had informed the
concerned people that it was an offence to play loud music without
informing the Police, at which point the group had stopped the activity
and disbursed from the scene.
The NATA officials at the scene however had followed one vehicle and
after reaching its final destination, had spoken to the three occupants
politely, and had informed them that what they did was illegal.
Their reply had been that they were simply doing a job for which they
were paid.
The officials then had lodged a formal complaint with the Narahenpita
Police as the said restaurant was located in the aforesaid Police
division.
Thus Prof. Fonseka points out that this incident was a clear
violation of the Act No.27 of 2006 and that relevant officials should
take prompt action to bring the violators to book and take steps to
prevent a recurrence of such incidents in the future.
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