Standard Chartered ranked fifth among UK brands

The brand has been built off a strong performance culture and a sustainability agenda.

Standard Chartered has been ranked fifth amongst UK brands and fifteenth among its financial services peers worldwide in the BrandZ Top 100 Most Valuable Global Brands 2009 survey released by Financial Times.

The new edition of BrandZ was conducted for Financial Times by WPP's Millward Brown and lists Standard Chartered at number 78, moving up 22 places from last year's rankings, while the brand value jumped 20 percent to US$ 8.2 billion.

The Standard Chartered brand performed better relative to its global peers, showing the strength of the brand in upholding business performance during a period of unprecedented market turbulence.

"In a year when the Financial Services brand category shrank by 11 percent, we are delighted that Standard Chartered's brand value has grown 20 percent. This is a result of our ability to continuously deliver superior financial performance, particularly in a tough external environment, and delivering on the brand promise of being the right partner to our customers," said Chief Executive Officer, Sri Lanka Clive Haswell.

Head of Standard Chartered's Global Brand Development Susan Ho said, "Our brand has been built off a strong performance culture and a sustainability agenda.

We have focused on building the brand from the inside, getting things right internally and are now starting to see our seeds bear fruit."