CIM with MIMT goes to Kurunegala
Being in line with their focus for 2009 - “Marketing to the Masses
and Marketers to the Boardroom”. The Chartered Institute of Marketing
Sri Lanka Region moved to Kurunegala in partnership with the MAS
Institute of Management and Technology (Pvt) Ltd (MIMT).
Head of Education Ajith Medis said that Marketing as a profession,
and its potential as a career option has not yet reached its full
potential, particularly among the rural masses.
Medis also said that it was a pleasure to have tied up with MIMT,
which is a subsidiary of MAS Holdings - an organisation with a
reputation for their manufacturing excellence, corporate ethics and
dedication to corporate social responsibility.
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ICASL and CIM conducted a Seminar on Marketing Finance at Ceylon
Continental Hotel, Colombo recently. Seminar addressed how to
bridge the gap between the Marketing and Finance functions and
the duty of professionals to analyze, evaluate, and consult
organizations on the role of marketing strategy and plans that
enhance financial performance in measuring the impact on brand
drivers in tough times. Alternate Chairman CPD Committee ICASL
Channa Gunasekera, CEO/Secretary of ICASL Aruna Alwis, Director,
PIM Dr. Uditha Liyanage, Chairman, CIM, Sri Lanka Region Shiraz
Latiff and Director, BrandScience, UK Sam Dias at the event. |
He said that with state-of-the-art facilities and a panel of high
calibre lecturers, students will be provided with an excellent learning
environment.
CEO MIMT Chandan de Silva that students need not be hesitant to
follow a course in English medium as MIMT can assist them in improving
their language proficiency through their English courses; thereby
helping students pursue a globally recognized professional qualification
like CIM.
Director Corporate Branding and Strategic Sustainability, MAS
Holdings Ravi Fernando was also present at the occasion.
He spoke on how marketing expertise could be exploited in achieving
financial bottom lines. Embarking on the role of marketers in elevating
the image of Sri Lanka from a “commodity producing economy” to a country
that produces internationally acclaimed brands, he explained how
students can contribute towards this vision by choosing Marketing as
their career path.
Being a Fellow Member of The Chartered Institute of Marketing, Ravi
Fernando also endorsed the CIM qualification which has helped shaping
his career as he encouraged students to get themselves employed while
following the qualification thereby make themselves more employable.
Nearly 100 Students and school teachers representing Maliyadeva Boys
College, Kurunegala; St. Joseph’s Balika Maha Vidyalaya, Kegalle and St.
Mary’s College, Kegalle; and Babul Hussain Central College, Warakapola
were among the many students and faculty members who participated at
this event.
Education Services Manager of CIM Sri Lanka Region Ranmal Ekanayake,
Student Affairs Executive of CIM Sri Lanka Region Priya Kodithuwakku,
Marjan Manzil and Ayin Shah Jahan were also present at the occasion.
MIMT is currently offering coaching for the CIM Introductory
Certificate in Marketing and is planning to launch the CIM Professional
Certificate in Marketing, shortly.
They are also in the process of setting up a CIM Marketing Club
thereby providing a forum for knowledge sharing and networking among
their students. |
