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Cargills Food City presents over Rs. 3 m to winners

Cargills Food City presented over Rs. 3 million to the winners of the game show Deal or No Deal Gando Nogando telecast on Sirasa TV, during the prize distribution ceremony held recently in Colombo.

The game show was part of the Cargills Food City 25th anniversary celebrations which saw customers enjoy discounts, instant prizes and lucky draw winnings worth more than Rs. 38 million.

Executive Director - Retail and Restaurants, Cargills (Ceylon) Plc, Sidath Kodikara, General Manager - Retail of Cargills (Ceylon) Plc Senaka Amarasinghe and Channel - Head, Sirasa TV Susara Dinal gave away the prizes to the winners.

More than 40,000 Cargills Food City customers who made a purchase of Rs. 1,000 or more between October 17 and 24 last year entered into a draw, with Sirasa TV picking 20 customers to be featured in a single program on their reality TV show.

Accordingly 20 new faces participated in each show which ran into 13 programs.

In addition viewers from home were also given the opportunity to participate in an SMS competition and win Rs. 100,000 during each show.

Ms. Chathurika Nirmani Madanayake was the mega winner of the exciting series. She won one million rupees on the fifth episode.

In addition Ms. Champika Damayanthi won Rs. 250,000 in the second episode while Deepal Alwis won Rs. 200,000 in the eleventh show of Gando Nogando.

Ms. Warundi Alwis closed the series winning Rs. 150,000 in the last episode while the series started off with Ms Dilushini Umenga winning Rs. 125,000.

Susara Dinal commenting on the show said that the program became a great hit among the Sri Lankan public because of the high probability of winning cash instantly.

“The show was very exciting because we also gave away Rs. 100,000 to the viewers at home during each program”, he said. Kodikara said that Cargills Food City is consistently focused on giving its customers value for money and added that the supermarket chain celebrated its 25th anniversary with the objective of rewarding all its stakeholders.

“During our 25th anniversary celebrations farmers, entrepreneurs, children and customers were rewarded with discounts and give-aways topping Rs. 38 million.

Without each of these partners our business would not become the largest supermarket chain in Sri Lanka and the second most valuable brand in Sri Lanka according to Brand Finance Index ratings.

Giving back is the way we do business and that has been the key to our success,” Kodikara said.

Anchor launches campaign to check malnutrition

With up to one-third of Sri Lankan school children suffering from some form of malnutrition, Sri Lankan dairy company Fonterra Brands Lanka launched the Anchor Kiri Shakthi Jaya Shakthi campaign which aims to improve the country’s nutrition standards.

The campaign was launched simultaneously in four schools in Biyagama, Anuradhapura, Ampara and Hambantota. At the main launch, which took place at the Biyagama Kanishta Vidyalaya, where free Anchor milk was distributed among the school children, teachers and children were educated on the importance of correct nutrition for growth and development.

As an integral part of this campaign and Anchor’s commitment to improving the nutritional status of children in Sri Lanka, Anchor plans to provide free samples of milk to half a million school children across the country.

Free milk will be given with every pack of Anchor 400g for one month starting this month to coincide with the Anchor Kiri Shakthi Jaya Shakthi campaign.

Research has pinpointed that one-third of Sri Lankan children suffer from some form of malnutrition. 21.6% of preschool children are underweight and 18% are stunted as a result of inadequate nutrition.

Even more dismal is the finding that as much as 29.9% preschool children suffer from anaemia while 36% suffer from Vitamin A deficiency that affects sight.

If malnutrition continues unabated, the nation would not only face a higher cost of healthcare, but it would have an effect on our Gross Domestic Production.

It has also been estimated that iron deficiency contributes to a 5% loss in GDP in developing countries leading to reduced worker efficiency.

Fonterra Brands Lanka Managing Director Achyut Reddy said: “Fonterra is proud to launch this program, which is one of the most complete and fully fledged Corporate Social Responsibility endeavours by the corporate sector to end malnutrition in the country.

“In line with our long term commitment to Sri Lanka, this is a two-year program, with scope to extend further. We recognize there are no quick-fixes to this problem and that we need to approach the issue from many angles,” said Reddy.

The Anchor Kiri Shakthi Jaya Shakthi campaign will partner the Department of Applied Nutrition of the Wayamaba University of Sri Lanka to educate mothers on providing children with the right level of nutrition for optimum growth and development, thus helping to reduce widespread malnutrition in the country.

To support this, Fonterra will share the knowledge and expertise of its 200-strong team of scientists and nutritionists. The Anchor Kiri Shakthi Jaya Shakthi campaign will conduct nutrition camps, coach selected mothers to become nutrition experts or ‘Mawu Niyamuwo” and also raise awareness of good nutrition through the mass media.

The nutrition camps or Anchor Poshana Peetaya will benefit 2,500 mothers per camp in different towns throughout Sri Lanka.

Health checks, nutrition counselling, educational films, entertaining informative dramas, exhibition stalls and interactive games will all be used at the camps to raise interest and knowledge of the importance of good nutrition.

Ceylinco Life policy holders to get Rs. 1.4 b in bonuses

More than 300,000 policyholders of Ceylinco Life will benefit by a Rs 1.4 billion payout in March and April, with the declaration of annual bonuses.

In a new approach, the company will deploy its sales force in a door-to-door personalized delivery of bonus certificates, commencing mid March, Ceylinco Life said.

This year’s bonus payout, based on the actuarial valuation of the company’s Life Fund as at December 31, 2008, is nearly 17 per cent more than the bonus payments made in 2008.

Ceylinco Life said that recipients of bonus certificates will also have a chance to win attractive prizes, by updating their personal details when they meet company representatives bearing bonus certificates. All policyholders, whose policies were active as at December 31, 2008, are eligible to receive these bonuses.

Ceylinco Life’s Deputy Chairman R. Renganathan said, “We ended 2008 as the market leader for the fifth successive year, and it is only fitting that our policyholders are given cause to celebrate.”

He said that Ceylinco Life’s Gross Written Premium income grew by 20.6 per cent to Rs 8.25 billion in 2008, an increase of more than Rs 1.41 billion over the previous year, giving the company a market share of nearly 34 per cent in the life insurance segment. The company’s Life Fund is the fastest growing in the local industry and exceeded Rs.21 billion as at December 31, 2008.

“The healthy growth of our bonus payout year-on-year reflects the company’s strong growth momentum,” Deputy Chief Executive Director of Ceylinco Life, Thushara Ranasinghe said. “We have ensured that our policyholders’ investments in life insurance consistently yield them good returns.”

He also said that Ceylinco Life achieved a 15.48 per cent Return on Investment from its yielding portfolio in 2008, and a return of 12.49 per cent on the Life Fund.

DSI Supersport prize-giving

The prize-giving of the TV show Natthal seeyai Sapatthu seeyai was held at the DSI Showroom in Bambalapitiya.

This program that identified and rewarded creativity in young children, was sponsored by DSI Supersport. The Natthal seeyai Sapatthu seeyai program was featured as a morning show on Swarnavahini. Creative entries were invited from students all around the island.

The DSI Supersport brand has also hosted many such projects for the betterment of the younger generation. The Sithuvili Sri Lanka art competition, DSI Supersport Volleyball championship and Denumai Vasanavai quiz competition.