New strategy to enhance company sales:

Innovative thinking will help overcome global crisis - Sun Lanka Auto Traders Directress

RAMANI KANGARAARACHCHI

Companies need to get adjusted to the implications of the global crisis without complaining about the negative impact, said Managing Directress, Sun Lanka Auto Traders (Pvt) Ltd Koshila Erathna introducing a new strategy to enhance sales of the company.

If we just keep blaming the crisis nothing tangible will happen, but if we think innovatively and differently we will have some positive results, she said .

Sun Lanka, one of the largest pioneer organizations in Sri Lanka with an influential outlet-network providing the best products on vehicle accessories, vehicle security alarm systems and car audio and video systems has a workforce of one-hundred including forty electricians.

The company set up with an investment of USD 50,000 in 2001 has performed well since its inception and has expanded to six branches.

Sun Lanka supplies their products to leading brands such as Toyota, Kyron, Hyundai, AMW and Nissan. However, the motor car industry has been hard hit with the global crisis which has affected all related industries.

Sun Lanka recently unveiled a package for its customers where they can return their old Steel Mate car alarm systems and car reversing sensors and get updated brands of new Steel Mate products. Koshila said, “This is a difficult time for every business, but we need to keep our employees occupied to maintain their efficiency and to pay their salaries.

That is why we have introduced this system.

Customers are also in a difficult situation to spend on new items but our new strategy is a win win situation for both parties, she said. The offer is valid for three months but it could be extended depending on the demand, Koshila said.