Union Assurance awarded Superbrand status
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At the awards ceremony |
Union Assurance was awarded the Consumer Superbrand 2009 status by
‘Superbrand’ International.
The award was given in recognition of brands that have established
the finest reputation in the industry and for companies that meets and
exceeds customers’ expectations and delivers product offerings better
than its competitors.
The selection process was based on a two-step selection process.
First, an independent consumer survey carried out by a market research
organisation short-listed the brand. This was followed by a selection
carried out by a panel consisting of 15 experts in business/industry,
called the Brand Council. |
