Nokia Ovi Store to be open in May

Nokia will start connecting content providers with consumers through a one-stop shop,the Ovi Store, which will offer consumers the targeted media through their social connections and their physical location information.

The Ovi Store to be opened in May is a scalable media distribution network unrivaled in size and opportunity, with advanced content targeting capabilities and monetization options that allow content providers and application developers to leverage the power of Nokia’s global scale in devices.

Beginning in March, content providers, developers and the existing Forum Nokia developer ecosystem can begin uploading their content at publish.ovi.com, the first to distribute their media through the Ovi Store.

The Ovi Store was introduced at the Showcase Nokia 2009 held in Singapore last week.

The Ovi Store will consolidate the best experiences from the current content services including Download!, MOSH and WidSets to a single channel, and expand upon Ovi Services to deliver media influenced by the people and places that matter to you. It will amplify content provider and developer opportunities and simplify the consumer content discovery process by offering personally relevant, up-to-the-minute media for their devices.

The content will range from applications, games and videos to widgets, podcasts, location-based applications and personalization content for Nokia Series 40 and S60 devices.

Nokia also introduced the Nokia E75, Nokia E55, the latest in the Nokia Navigator line, the Nokia 6710 Navigator and the Nokia 6720 classic, the mobile imaging device Nokia N86 8MP at the event.

Meanwhile at the GSMA Mobile World Congress, Adobe Systems Incorporated (Nasdaq: ADBE) and Nokia Corporation (NYSE: NOK) unveiled a $10 million Open Screen Project fund designed to help developers create applications and services for mobile, desktop and consumer electronics devices using the Adobe Flash Platform.

The new fund is a result of the Open Screen Project, an industry-wide initiative of more than 20 industry leaders set to enable a consistent experience for web browsing and standalone applications. Additional Open Screen Project partners are expected to join the fund in the future.