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DateLine Thursday, 5 February 2009

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Nawaloka opens ‘Serene’

Nawaloka Hospitals, recently moved to their new hospital complex, and added yet another new facility a state-of-the-art health screening centre, ‘Serene.’

Located on the fourth floor of the New Nawaloka complex it offers peaceful surroundings that eliminate crowds and congestion, and facilitates, patients to get professional attention without a hassle, befitting its name ‘Serene’.

Headed by Dr. Shan Perera who was responsible for pioneering an innovative health screening procedure in Sri Lanka, the ‘Serene.’ Centre is open from Monday to Saturday from 8 a.m. to 5 pm. for bookings.

Nawaloka’s Serene health screening centre offers a number of health screening packages with each package being customized to suit age related problems. “All packages include examination and advice by a consultant physician, while there are special packages which include consultation with a specialist in the related field,” Dr. Shan said.

Dr. Shan emphasised the fact that each patient would receive a personalized service by a highly trained and professional medical and para medical team, with all reports being handed back in two-three days after the examination.

The duration of the screening package ranges from two-six hours depending on the package selected.

The atmosphere at the ‘Serene.’ Centre is bright and cheerful, with the accent being on the patients comfort and well-being. A complimentary snack too is served.

The New Nawaloka complex was built at a cost of Rs 1.5 billion, resulting in Nawaloka Hospitals having a floor area of 300,000 square feet; the new complex alone being 80,000 square feet; thus making Nawaloka Hospitals the single largest private hospital complex in Sri Lanka.

The new complex has eight floors, each having a floor area of 10,000 square feet.

The new complex houses amongst other facilities, a well equipped emergency treatment unit, an OPD laboratory, pharmacy, consultation rooms, cafe, ATMs, a maternity department complete with surgical theatre, delivery room as well as private delivery rooms and an Out Bound Unit for patients with post pregnancy defects, a neo natal unit, a MICU [Medical Intensive Care Unit] with the latest facilities, a Sleep Lab [snoring monitoring facility], dialysis unit, isolation room, 14 ultra modern surgical theatres, a modern fertility centre, Nephrology unit, as well as a series of villas and suites to cater to the more fastidious patients.

“Two operating theatres will be dedicated for the needs of ‘out patients’ while another two will be dedicated for obstetrics and gynecology”.

Professor Chandrasena added that all the ICUs including the medical, surgical, coronary and the angiography laboratory have been expanded and are housed on the second floor, along with the staff so that attention and care would be even more prompt and easier.

He also said that they had additionally invested Rs 60 million to purchase equipment including monitors for the ICUs which would help the nurses monitor the patient’s condition from a central location.

“Annually we invest around Rs 200 million on technology and state-of-the-art equipment to ensure that we are up to date and can provide our patients with the best of facilities”.

“With the opening of the Serene health screening centre, it is our intention to offer all our valuable clients a new experience which guarantees a highly personalized service, supported by a panel of qualified professionals,” said Professor Chandrasena.


Lenovo launches Game-changing consumer PC range

Lenovo recently introduced a complete range of futuristic consumer PCs - seven new notebook PCs with seven choices for screen size and a diverse palette of colour, style and design.

The range is loaded with futuristic features including expanded facial recognition for simple and convenient log-in, Gesture recognition for ease of use, One-Key Rescue System to recover your data with just one touch and High-definition entertainment features. The range also includes the Lenovo H series, the ideal family PC.

At the launch

Vice President, Transactional Consumer Sales, Lenovo India Ram Prasad said, “We see Sri Lanka as a booming market with great potential. Lenovo’s focus in Sri Lanka will be on expanding its retail footprint by providing exceptionally-engineered PCs that deliver reliability, performance and unmatched customer satisfaction.

Our new consumer product range reflects our heritage of technological innovation and exceptional engineering. We are confident that the new range with its unique styles, colours and features will completely change the current market dynamics due to the sheer options and features it offers to customers.

We have also brought in significant new features in PCs - high-definition (HDMI), the buzz word of LCD TV makers is now available in the mainstream Consumer range.”

Lenovo’s new desktop - Lenovo H series, is positioned as a family PC with an antibacterial keyboard, one key recovery and Bright Vision feature. Bright Vision, featuring the Bright Eye camera, helps in reducing the strain on your eyes from prolonged use and warns you every time you get too close to the monitor.

Lenovo’s H Series features the Lenovo Rescue System, a unique feature that offers immediate help in diagnosing and recovering from mishaps or viruses.

The new Product Range comprises:

* Lenovo U330, a premium, high-end, ultra-thin and ultra-light laptop

* Lenovo Y430, the first mainstream notebook with high-definition entertainment

* Lenovo Y330, the perfect balance of style and performance

* Lenovo S9 and S10, compact, fashionable netbooks for everyday computing

* Lenovo G230 and G430, worry-free, reliable, great performance and unbeatable value

* Lenovo H series, the ideal desktop for the family

With the launch of this new range of consumer products, Lenovo introduces a host of game changing, futuristic technologies. These include:

* Gesture recognition which enables the consumer to use gesture to control picture capture, video recording, and switch between video recording and picture shooting.

* Lenovo Ready Comm automatically detects various accessible networks and helps in easy connectivity and networking.

* Compact and fashionable Notebooks, whose keypad is 85% the size of a conventional, full function keypad leading to significant comfort in a ultra-small form factor PC

* HDMI port to deliver high quality video and sound without quality loss - a feature in LCD Plasma now on a mainstream notebook!

The range is also equipped with other features such as One-key rescue, Bright Vision, Dolby, Veriface, frameless screen and all the engineering of Lenovo.

Trident Corporation, a subsidiary of the Singapore -based Thakral group who pioneered the IT Distribution Business in Sri Lanka is associated as the Distribution Partner for Lenovo consumer range of products.

This will enable Lenovo to bring regional experience and expertise to the local market.


Leo Burnett wins Leo Intel Award again

Leo Burnett Solutions Inc., won the Leo Intel Award for its “Campaign against the Recruitment of Child Soldiers” - a campaign created by the agency for UNICEF.

This winning presentation for UNICEF outlined a solution towards helping to fight child conscription in Sri Lanka.

The creative idea was built around the idea - “bring back the child” and the campaign was to be executed through a variety of communication channels including advertising, public relations and digital marketing.

The unique idea of a ‘Pledge Day’ on which the nation came together to pledge against the recruitment of child soldiers was the highlight of the concept. It was a simple yet effective ‘Act’, created by the agency based on the company’s global philosophy “HumanKind”.

This is the second time that Leo Burnett Solutions Inc., has won a Leo Intel award. The previous award gained by LBSI in 2007 was also for UNICEF for the pitch presentation on “Combating Child Sex Tourism in Sri Lanka”.

This award is exceptionally significant as the company’s global leadership presents only five For Leo Burnett Sri Lanka to be among one of five global offices in the network and to receive a Leo Intel Award is a very special achievement especially as it is presented for outstanding and insightful thinking in designing communications solutions.

This insightful and perceptive strategy for this campaign was crafted by a team led by Murtaza A. Tajbhoy, Trevor Kennedy, Charith De Chickera, Marsh Dodanwela, Lalindra Nanayakkara, Ashan Dias Bandaranayeke, Dileep Kulathunga, Nadaraja Somasegaram and Thusith Bandara.


CIM Talking Point on ‘Measuring Performance’

The first CIM Talking Point program for 2009, “Measuring the Success of your Organization” ended on a high note reiterating the importance of measuring and assessing the success of an organization’s marketing strategy and its implementation towards the achievement of organisational vision.

The program was held on January 21 at Galadari Hotel, conducted by Director, Centre for Business Performance of Cranfield School of Management, UK Dr. Mike Bourne. The program was sponsored by HSBC.

Organized by The Chartered Institute of Marketing Sri Lanka Region in collaboration with CIMA Sri Lanka Division; the program attracted nearly 70 marketing and finance professionals.


 

IBM donates computers

The IBM World Trade corp. donated some “Kidsmart Computers” for distribution among underprivileged schools in the Badulla district through the Speaker W. J. M. Lokubandara at a ceremony at the Parliamentary Complex. Speaker, W. J. M. Lokubandara CGM, Charitha Wijewardene Co-ordinating Secetrary, Uditha Lokubandara DCGM Hyder Aludeen and Manager Public Sector Anurudda Kariyawasam were present.

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