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Keells Food Products enjoy record sales
Keells Food Products PLC enjoyed record sales during the past festive
season with its 'Keells Chicken Meatball Curry', the newest product to
its fast growing portfolio and the first such innovative product of its
kind introduced to the market.
CEO Keells Food Products PLC Asitha Samaraweera said, "The feedback
from consumers was that it was full of flavour and a welcome addition to
any meal.
This was more especially so when relatives or neighbours dropped in.
Affordably priced, Keells Meatball Curry comes in 400g cans with
enough for the whole family and brings the best of traditional Sri
Lankan chicken curry. "What also makes Keells Chicken Meatball Curry
unique is that it is easy-to-stock, even in non-refrigerated conditions
and is a product that can be quickly served with minimum preparation for
breakfast, lunch or dinner, thus bringing convenience to busy Sri Lankan
lifestyles.
These pre-cooked, seasoned and succulent meatballs captured public
imagination and interest with their "easy to cook - heat and eat" option
which proved to be the key indicator for its success this past festive
season," Samaraweera said.
The first to introduce a product of this nature, Keells Food Products
has won the faith and confidence of thousands of Sri Lankans across the
country with its 25 years of trusted operations in the food industry.
Keells Food Products is also the only processed foods company which
maintains SLS and ISO Quality Management Systems and HACCP Food Safety
Management System.
The Ceylinco Life insurance conducted the grand draw of its 'Family
Savari' promotion in Colombo last week, selecting 20 people from five
families for an all-expenses-paid dream cruise on a luxury liner, and
2,400 from 600 families for a full-day's outing at the Leisure World
theme park.
Ceylinco Life Chief Executive Director R. Renganathan conducts
the computerised draw for the Family Savari promotion. |
A data base of about two million numbers, representing nearly 400,000
policyholders who qualified for the mega promotion was searched within
seconds and the winners chosen by a random number generator, bringing a
potentially life-changing experience closer to five families from
Uragasmanhandiya (Galle District), Matale, Kandana, Homagama and Kegalla,
who will fly to Singapore in February for their luxury cruise. The 600
families that won an all-expenses-paid outing at Leisure World including
transport to and from the theme park, were selected ensuring that at
least two families from every town and village covered by Ceylinco
Life's 150 plus branches would be among the winners. The outing at
Leisure World is schedule to take place in March this year.
"The Ceylinco Life Family Savari promotion is logistically one of the
largest activities entailing direct interaction with customers ever
undertaken by a corporate entity in Sri Lanka," said Chief Executive
Director of Ceylinco Life Rajkumar Renganathan.
"It gets bigger, more ambitious and reaches a wider group each year,
and is a unique example of our affinity with our huge policyholder
community," he said. Covering policyholders whose policies were active
as at December 31, 2008, new policyholders who purchased life insurance
between August 1 and December 31, 2008 and persons who have or who
opened Ceylinco Retirement Accounts (CRA) during the five months of the
promotion, the Family Savari is intended to generate greater awareness
of and interest in life insurance in market segments as yet unprotected
through insurance, reward existing policyholders for keeping their
policies active and provide an incentive to others to revive and
maintain their policies.
In previous Family Savari events, Ceylinco Life provided an
all-expenses paid holiday for 258 people in Singapore, a day's outing at
Leisure World for 1,600 people, a three-day camping adventure with
helicopter rides thrown in for 200 people, and an excursion to the
Elephant Orphanage at Pinnawela.
For the purpose of the promotion, a winning family is defined as the
policyholder, spouse and two children. If the policyholder is unmarried,
he or she can nominate three other immediate family members.
Kuwait Airways organises tour for locals
Kuwait Airways organised a familiarisation tour for local passengers
cum cargo agents to Kuwait and Egypt. The tour includes a four-day Nile
cruise and tour in Kuwait. The team Saman Lalinda Premakumara, Everad
Foeander, Reyal Mohamed Ramzi, Mahir Mohamed Mumthasir, Steven Lloyd
Neydorff, Christable Fernando Krishan Mahesanandan, Hiran K. Kulasuriya,
Dinakkara Samaranayaka, Srinike Neranjana and District Sales Manager
Kuwait Airways, Sudesh Rashmin Rupasinghe Athapattu at the Kuwait
Airport lounge before departure with Kuwait Airways officials. |