DSI discount scheme for BoC ‘Rankekulu’

DSI together with the Marketing Division of Bank of Ceylon, the Bankers to the nation launched a new Promotional Programme which provides special facilities to schoolchildren, last July.

Under this special programme, schoolchildren who hold BOC ‘Ran Kekulu’ Accounts will be able to purchase DSI Supersport school shoes, school bags and socks with a 7.5% special discount. If a child holds a ‘Ran Kekulu’ Account with a minimum balance of Rs. 1000 could receive this special discount voucher from any branch of the Bank of Ceylon islandwide by providing their passbook.

The account holders are entitled to enjoy the discount twice a year which is another extraordinary facility. Students are privileged to enjoy more from this collaboration; students could now enjoy a 10% discount without losing out on any one of the benefits previously enjoyed.

This offer is not only applicable to school footwear and other school accessories but also could be enjoyed on the purchase DSI infant shoes and sandals and children’s shoes and sandals.

Identified as Sri Lanka’s No one footwear since 1998, it introduced “Supersport” school shoes to the market nine years ago. Presently not only schoolchildren but also the parents have identified DSI Supersport as a superior product.

Taking this brand to a higher sphere “DSI Supersport” was nominated as one of the best six brands at the SLIM Brand Excellence 2007 / 2008. And now, with this Special Discount Voucher Scheme DSI is more than happy to share their benefit with children of the nation.