Munchee wins Brand of the Year again

Ceylon Biscuits the country's leading confectionery marketer and exporter made a clean sweep at SLIM Brand Excellence 2008 when it won the coveted Brand of the Year award for its flagship Munchee brand, plus seven other awards across five categories for its biscuit, chocolate and cake brands.

Munchee demonstrated once again why it is regarded as a well loved and most successful brand in Sri Lanka and abroad when it won Brand of the Year (Gold), Product Brand of the Year (Gold), Export Brand of the Year (Gold), CSR Brand of the Year (Gold) and Local Brand of the Year (Silver), with its most popular variant Munchee Super Cream Cracker winning the Bronze in Product Brand of the Year. Winning across diverse categories such as Export Brand of the Year and CSR Brand of the Year, in addition to the main product marketing categories, showed that Munchee had graduated to the realm of a mega brand that not only captures global markets but also integrates social responsibility as part and parcel of its make up in uplifting the lives of Sri Lanka's people. Its sister brands Tiara cakes and Ritzbury chocolates too proved their mettle as versatile members of the CBL family when they won the Silver and Bronze in the Innovative Brand of the Year category.

The awards recognized the CBL brands' marketing and brand management prowess as well as consumer acceptance as reflected in sales achievements. In capturing the newly introduced CSR Brand of the Year award, Ceylon Biscuits showcased its numerous projects such as Munchee Tikiri Sishyadara which prevents school dropouts through scholarships that help them to achieve their potential, its support for the national sport of Volleyball and for a future Olympian, its assistance to those in the field of cinema, its farmer and entrepreneur upliftment programmes, its disaster assistance and other corporate philanthropy projects.

CBL's Group Director of Marketing and Sales Nandana Wickramage, who has led the charge on CBL's impressive year on year performance at Brand Excellence since 2002, testified saying "We replicated the same passion, dedication and attention to detail that we display in competing in the marketplace when we had to showcase these successes to the Brand Excellence jury. Our marketing and promotional activity, brand innovations and sales achievements spoke for themselves. We have thus been able to win multiple awards year after year."

The new star of the evening was Munchee's dynamic Senior Brand Manager Theja Peiris who carried away 4 Brand Champion Awards. An elated Ms. Peiris was quick to cite teamwork as the key to the success of her brands when she said "CBL has a powerful marketing and sales task force that is committed to excellence and achievement."