Dialog Telekom wins most innovative brand award
Dialog bagged five awards at the SLIM Brand Excellence Awards 2008,
which included Gold for 'Innovative Brand Of The Year'.
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Head of Marketing - Dialog Mobile, Hasrath Munasinghe, with the
award received from Amores Sellar (left). Also in the picture
are Unit Manager - Brands, Dialog Mobile (2nd from right) Sanath
Daluwatta, and Unit Manager - Brands, Dialog Mobile. Chris de
Alwis. |
Dialog's winning entry focused on its innovative achievements in the
spheres of 3G and mobile-based news services, which have revolutionised
news and information access.
Dialog has a proud history of service and product innovation, which
has culminated in numerous national and international awards of
recognition. This includes regional firsts for services and applications
such as SMS, 3G, HSPA and WiMAX.
Group Chief Marketing Officer of Dialog Telekom, Nushad Perera, said:
"The SLIM Brand Excellence awards complement our position as the
people's choice mobile service provider. It is also a reflection of the
company's commitment to build a strong brand identity, backed by a
portfolio of diverse and innovative mobile-based products. Innovation
and excellence is what differentiates Dialog from the rest, and we take
strength from this mandate."
Dialog Telekom also won two Silvers for Service Brand and CSR Brand
Of The Year, a recognition of its commitment to adding value to customer
experience and the pledge to empower and enrich Sri Lankan lives. Last
month, Dialog won Most Popular Mobile Telecom Brand Of The Year at the
SLIM-Nielsen People's Awards 2008, which is widely regarded as a true
reflection of the consumer's choice.
SLIM Brand Excellence is recognised as a testing ground for
successful brands, which also gives opportunity to brand custodians to
spell out the factors behind their success.
The theme at this year's awards was 'Share Your Genius. |
