Dialog TV stars at SLIM Brand Excellence

Dialog TV, bagged two Silvers at SLIM Brand Excellence 2008. The awards were presented for 'Turnaround Brand Of The Year' and 'New Entrant Brand Of The Year' categories. No Gold was awarded in the Turnaround Brand Of The Year category.

Having only commenced operations last year, the win at SLIM Brand Excellence is the first such accomplishment for Dialog TV and it reflects the success of the brand within a short space of time.

Chief Executive Officer Dialog TV, Nushad Perera, said: "this achievement is ample testimony of the people's endorsement of Dialog TV.

It is also significant given that Sri Lanka's pay-tv market is still in its infancy; a service provider has carved a successful brand identity within such a short period. We derive our strength from delivering upon our brand promise of best-in-class programming and world-class service. The best is yet to come."

SLIM Brand Excellence is recognised as a testing ground for successful brands, which also gives opportunity to brand custodians to spell out the factors behind their success.

The theme at this year's awards was 'Share Your Genius.'