Minds Draftfcb wins Silver

Minds Draftfcb, the Sri Lankan office of Draftfcb Worldwide, broke new ground when it won a Silver Effie Award for Pizza Hut Biriyani, at the inaugural Effie Awards held at the Waters Edge yesterday.

Speaking about this milestone, Managing Director / CEO of the Agency, Rohan Rajaratnam said: "I believe that these awards are very important not only to our Agency but to the advertising industry as a whole. It is evidence as to the efficacy of the creative material developed by the Agency. In contrast to a purely creative awards ceremony, these campaigns have to prove firstly to the client and then to the very critical panel of judges with verifiable evidence that the campaign objectives were not only met but were convincingly exceeded.

Our Agency's clear point of difference in the industry is our proprietary concept of ROI, or 'Return on Ideas'. Simply put it means that we measure the success of our work on the return that the client gets from them, both in the short term and in the long term", he said.