South Africa campaigns to boost Confed Cup
South Africa will launch a major advertising campaign to boost next
year's Confederations Cup, which groups together continental football
champions ahead of the 2010 World Cup, organisers said on Monday.
"The underlying message that the OC (Organising Committee) wants to
get across to all South Africans is a call to action to be part of the
one of the most exciting events in African sporting history," Derek
Carstens, the committee's head of marketing, told journalists. The
campaign for the Confederations Cup, to be staged in South Africa from
June 14 to 28 next year, will be launched on Sunday with television and
newspapers advertisements, he said. The draw for the eight-team
tournament will be made on November 22.
"The Confederations Cup is a test-run for us, the meat in the
sandwich. There is a lot of interest in the competition," he said.
The tournament - which features South Africa, Italy, Spain, the
United States, Brazil, Iraq, New Zealand and Egypt - will be staged in
the cities of Johannesburg, Pretoria, Bloemfontein and Rustenburg. The
aim of the campaign is to build awareness of the competition to maximise
attendance at the matches, as tickets go on sale on Sunday, Carstens
said.
The Confederations Cup has traditionally been used to test a host
country's state of preparedness for the World Cup.
South Africa will host the continent's first World Cup from June 11
to July 11, 2010. Tickets for the 32-team World Cup will go on sale on
January 7, 2009.
"We are going to see high-quality football during the competitions.
It is a wonderful opportunity for South Africa. All the teams coming are
champions," said the organising committee's chief executive, Danny
Jordaan.
"It is an opportunity of our lifetime. I hope we will grab it with
both hands," he said.
Bafana Bafana coach Joel Santana, who was present at the media
briefing, assured South Africans that he would build a team that will
win the World Cup.
The performance of Santana, a Brazilian who took over the team
earlier this year, has been a subject of harsh criticism by the local
media.
South Africa is listed 80th this week on FIFA's world rankings and
17th on the African rankings.
A high-level FIFA team, including its vice-president Jack Warner,
will be in Johannesburg on November 22 for the draw for the
Confederations Cup.
The final draw for the 2010 World Cup, to be staged in 10 stadia in
nine South African cities, will be held on December 4 in Cape Town.
JOHANNESBURG, AFP
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