SLFVH felicitates Phoenix
Phoenix Ogilvy, which conceptualised several campaigns including the
"Touch" & "Lantern" campaigns to raise the awareness of blindness, was
felicitated by the Sri Lanka Federation of the Visually Handicapped (SLFVH)
yesterday.
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Chairman Phoenix, Irvin Weerackody |
The agency was recognised for its outstanding creative work at a
special media briefing, where partner media organisations and production
companies were also acknowledged for their support.
The campaigns have been instrumental in driving awareness of the
Federation's cause, making them some of the most successful
communications campaigns for SLFVH. They were also a testament to
Ogilvy's creativity, as the campaigns have won many local and
international awards including a finalist credential at the Cannes
Advertising Awards.
Advisor to SLFVH, Dr. Wickrama Weerasuriya said "As Nobel winner
Albert Einstein once said 'of all the disabled, the blind need help the
most." He adds that society has a responsibility towards the visually
handicapped in Sri Lanka, because there are additional factors that make
life hard for the blind.
"It is important for people to understand that the blind do see the
world, but that they see it in a very different way. The more people are
sensitive to this difference, the more aware they will become of the
challenges faced by the visually handicapped." Chairman Phoenix Ogilvy,
Irvin Weerackody said. |
