School of Advertising ignites the industry

SPAACS - the Sri Lanka Professional Advertising And Creativity School - set alight the Sri Lankan advertising industry on Monday, 20th October 20,2008, as the first and only academy solely dedicated to training and guiding a new generation in the multi-faceted art of advertising.

Located in Thimbirigasyaya, SPAACS is now open to all those with a knack for being creative individuals with a passion for sharing ideas.

Initiated with the assistance of the Triad Group of Companies, lessons at SPAACS are conducted by some of the biggest names in advertising and offers students with comprehensive courses in all aspects of Advertising Agency operations including Client Servicing, Account Planning, Creative and Production.

“The advertising industry is a highly skilled and progressive industry and is comparable with any other. Unfortunately there is little known of the vast opportunities for youngsters in brand communications because there is misconception that you have to be a good artist or writer to make a career in advertising.

It takes a lot more than that to be a successful ad professional in the 21st century. I congratulate Triad and Sarva Integrated on their noble initiative to educate and introduce youngsters to the challenging world of advertising” said CEO, JWT Thayalan Bartlett speaking of SPAACS.

“Through SPAACS, the entire advertising community comes together to share their knowledge with a whole new generation” added - President, IAA Imal Fonseka .

All classes are to be conducted by eminent and renowned professionals in the Advertising industry, with a Basic Course for beginners and several Advanced Courses for specialised skills, plus special sessions by well-known Ad Gurus on a number of varied topics.

“One keeps on learning throughout one’s life and this is particularly true in the field of advertising. With this in mind I would like to wish Triad/Sarva well on the commencement of their School of Advertising. The advanced courses on Sinhala Ideating and Digital Imaging were of particular interest to me.” added President of the 4A’s Laila Gunasekera Martenstyn.

After successful completion of courses at SPAACS, students will be given an opportunity to start an internship at leading advertising agencies and advertising-related companies. The SPAACS qualification will also be instrumental in facilitating job placement opportunities for students.

“This novel venture will no doubt be a great success, as it will create a backbone for bringing in new advertising professionals and be a starting ground for all those with a knack for creative ideas and strategy” said the Past President of the 4A’s Kenneth Honter.