Crocodile appoints Emerald as exclusive agents

Crocodile clothing range was re-launched in Colombo last Friday and the new management, Emerald International (EI) hopes to appoint distributors all over the country.

Founder Chairman of Crocodile in Singapore, Dr. Tan Hian-Tsin said they decided to re-launch the Crocodile product range in Sri Lanka since the markets have improved.

He said the company was established 60 years ago in Singapore and is a life style brand with an international reputation for design. Today it has several factories in Japan, Indonesia Taiwan, India and Malaysia.

Due to its popularity fakes have come up and this is a problem. "We have taken legal action in China and have sent several people to jail. In other countries too, we have taken legal action successfully," he sad.

"The buying power of Sri Lankans in the market we are catering to have increased," he said. The women and children's range too would be introduced soon.

Managing Director, EI, A. F. M. Ikram said with Emerald being appointed as the agents many fake manufactures are talking to them. "Being the best to be qualified in achieving the license of crocodile is an achievement to us," he said.

"Several leading department stores too have contacted us to supply with original Crocodile clothes," he said.