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Shihan to promote Cream Soda

Ceylon Cold Stores PLC, makers of the Elephant House range of soft drinks has signed on Shihan Mihiranga to promote one of its flagship brands - Cream Soda. The

popular singer is billed to endorse Cream Soda in a variety of high visibility profiles in the near future.

Vice President and Head of Beverages S. Srikanth said, “Shihan Mihiranga has been enjoying star status ever since he catapulted to fame during the Sirasa Super Star Season 1 in 2005/2006. Despite his withdrawal from the finals, Mihiranga still enjoys a growing fan base all over Sri Lanka and still holds top slot as the undisputed teenage heart throb in the country. Just as with Roshan Ranawana and EGB, I have no doubt that we have made the perfect choice with Shihan Mihiranga and Cream Soda.”

Commenting on his new role Mihiranga said, “I am undoubtedly delighted and honoured to be promoting a truly Sri Lankan brand, Cream Soda, which has been enjoying widespread popularity over decades in Sri Lanka, making it a household name.”

Manufactured and marketed by Ceylon Cold Stores PLC (CCS), Elephant Cream Soda’s brand equity was maintained and the fact was reinforced at the People’s Award 2007, when the brand was selected as the “Most Popular Beverage” of the year for the second consecutive year.

As some would know, People’s Awards were conducted by Sri Lanka Institute of Marketing together with Neilson’s. The results were based on intense consumer research carried out over a period of six months. Cream Soda was in fact one of the leading brands which was supporting the Sirasa Superstars Seasons 1 and 2, a reality show, which brought true raw local musical talents into the limelight.

 Allianz Lanka inaugurates Life Business

Allianz Lanka inaugurated life insurance business in Sri Lanka with the opening of the life business premises at its Colombo office. Based in Glennie Street, the Allianz Life business division is equipped with all facilities to commence Life operations very shortly, and plans to introduce many new, innovative and personalised life insurance products that meet local needs. Allianz Lanka’s general business division is also based at the same location.

German conglomerate Allianz SE’s application for local subsidiary Allianz Life Insurance Lanka to commence life insurance in Sri Lanka, was approved by Insurance Regulator IBSL (Insurance Board of Sri Lanka) from July 1 this year. This application conforms to proposed IBSL regulations that support the setting up of separate corporate entities to manage Life and General Business.

At present, all insurance companies in Sri Lanka that carry out Life and General business operate under a single entity.

The local subsidiary is backed by the global strength of Allianz SE, one of the world’s largest financial services providers with experience since 1890 in providing innovative financial services to over 80 million customers worldwide.

The Allianz Group has over US $ one trillion assets under management and ranks 19th among Fortune 500’s top global corporates, over half of whom insure with Allianz.

 University of Colombo Alumni Association Career Guidance Programme

The Alumni Association of the University of Colombo in association with the Career Guidance Unit will launch a Career Guidance Programme under the theme - ‘Opening doors - path to success’ on Saturday, September 6 at the V.K. Samaranayake Auditorium of the University of Colombo.

Five very senior resource persons from the Private Sector, COO of Deutsche Bank, Rohan Rodrigo, former Finance Director Browns Group, Padmini Samarasinghe, Group HR Director Hemas Holdings Plc, Isuru Tillekewardena Nigel Forbes of Brandix Ltd., and Investments Promotions Advisor BOI, Dr. Nalaka Godahewa will make presentations on the topics, Working Environment in an International Organisation, Attitudes and Behavioural Aspects in the Private Sector, Critical Success Factors for a Great Career, Learning beyond Formal Education and How to Market Yourself.

Through this programme final year undergraduates will have the opportunity of interacting with those from the private sector and be able to witness first hand how these organisations function and improve their opportunities for employment by understanding business etiquette and adopting the ‘Right Attitude’ to be successful in the work place.

The Alumni Association of the University of Colombo will also organise workshops with volunteers from the Deutsche Bank to assist final year undergraduates on How to Design Job Applications, and How to Face Interviews with Mock Interview Sessions.

The President of the Alumni Association, Ramanee Amarasuriya and the Project Chairman, Suresh R.I. Perera said that the Alumni Association plans to continue these programmes on a regular basis.

They added that the Alumni Association is also hoping to provide opportunities for undergraduates to be exposed to more modern training and Personality Development through Outward Bound courses and Neuro-Linguistic Programming etc. These programmes are a CSR initiative of Deutsche Bank.

 

China aids Railway Modernisation Drive

Diesel Multiple Units to reach Colombo soon

Ambassador Karunatilaka Amunugama visited the China Southern Railway (CSR) Rolling Stock Co., Ltd recently and inspected the first batch of Diesel Multiple Units (DMUs) before they were loaded in to the ship to Colombo.
During his recent visit to China, President Rajapaksa has instructed Ambassador Amunugama to monitor the Chinese Government funded projects in Sri Lanka in order to complete those projects on time. The management of CSR has assured to complete the shipment of 15 DMUs according to the agreed time schedule.