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Ceylinco Diabetes Centre launches special eye package
Eye care, a priority for diabetics, will be the focus throughout
September and October this year at the Ceylinco Diabetes Centre, the
country’s most advanced private facility for the treatment and
management of diabetes and associated complications.
The Centre announced this week that it has launched a new Eye Package
that will be available to diabetics as well as non diabetics who visit
the Centre by appointment during these two months, as part of its
efforts to promote proper eye care among those at risk.
The package includes of a physical examination by a medical officer,
tests such as Fasting Blood Sugar and Lipid Profile, photography of the
retina using state-of-the-art fundus photography equipment, and a
consultation with an eye specialist.
Four leading consultant eye specialists, Dr. Udeni Disanayake, Dr.
Maduwanthi Disanayake, Dr. Nalin Rajakaruna and Dr. Dinesh De Silva are
available for consultation at the Centre, which is fully equipped for
comprehensive screening of the eye for signs of diabetic retinopathy,
one of the commonest complications associated with diabetes.
“Diabetes can affect the eyes in many ways,” Senior Medical Officer
of the Centre Dr. Sharmila David said. “Good control of diabetes can
delay and slow down the rate of progress of diabetic retinopathy and its
complications.”
She said Diabetes can lead to frequent fluctuations in vision,
cataract in young age, decreased vision due to involvement of the optic
nerve, temporary paralysis of the muscles controlling the movement of
the eyes and double vision.
The longer the person has diabetes, the greater are his or her
chances to develop diabetic retinopathy. Almost 80 per cent of people,
who have diabetes for 15 years or more, have some damage to the blood
vessels in their retina. The other risk factors are high blood pressure,
anemia, kidney diseases and pregnancy.
Dr. Sharmila explained that it is important for diabetes patients to
get their eyes checked by a specialist at least once a year.
Established four years ago through a collaboration between Ceylinco
Healthcare Services Limited (CHSL) and the Washington Hospital Centre as
a centre of excellence for the treatment and prevention of diabetes, the
Ceylinco Diabetes Centre located at Park Street Colombo 2 is a
comprehensive stand-alone facility offering access to medical
specialists in many fields of medicine associated with complications
arising from the disease.
As a highly specialised outpatient clinic for screening, detection
and management of diabetes and its complications, the C entre conducts
clinics in Diabetology, Cardiology, Ophthalmology, Neurology,
Dermatology, Diet and Nutrition and has a specialised Podiatry clinic.
In addition a specialist Diabetes shop located within the Centre
provides diabetics with many of their needs.
Marketing strategy and marketing shareholder value
The CIMA Sri Lanka division has organised a seminar on ‘Marketing
Strategy and Marketing Shareholder Value’ under its Master Course
Programme scheduled to be held on September 11.
Marketing is the driving force of a business which has a
responsibility to deliver not only market share but bottom-line results.
Successful businesses are today driven by individuals who are
marketing oriented and contribute significantly towards delivering
shareholder value which is the principle aim of any business.
Renowned Management and Marketing Consultant Prasanna Perera will
educate participants at the seminar on the linkage between marketing
strategy and shareholder value and also arrange to provide illustrations
of best practices relating to marketing strategy implementation and
resultant shareholder benefits.
Targeted at Managers and Executives in organisations across different
industries and disciplines, the programme will help individuals to
develop winning marketing strategies, clearly understand the concept of
“Shareholder” value, develop new knowledge and expertise in building and
implementing marketing strategy and obtain a profound understanding of
the linkage between marketing strategy and cash flow.
Specific areas that will be covered by Prasanna during this one day
programme will include Marketing Strategy - Principles and Concepts,
Shareholder Value - concepts, linkage between marketing Strategy and
shareholder value, Value Based Marketing (VBM), hard edged marketing and
marketing accountability, creative market segmentation, marketing
strategy and cash flow, branding and cash flow implications, intangible
assets - the key value drivers.
Companies looking to gain a more sustainable competitive advantage,
higher profitability and shareholder loyalty, greater expertise and
skills in marketing strategy formulation and to obtain a stronger
portfolio of brands, resulting in larger and more positive cash flows
are encouraged to nominate this programme.
Business with Norway through new website
The Sri Lanka-Norway Industrial Co-operation (Matchmaking) Programme
has revamped its website www.srilankanorwaybiz.com, in a bid to assist
Sri Lankan entrepreneurs who wish to find available business
opportunities with Norwegian companies.
The Sri Lanka-Norway Industrial Co-operation (Matchmaking) Programme
is funded by NORAD (Norwegian Agency for Regional Development) and
operated by the Ceylon Chamber of Commerce.
This Matchmaking Programme has been in operation since 1994 and has
facilitated over 65 joint venture collaborations between Norwegian and
Sri Lankan companies, both in technology transfer and trading.
Lankem Robbialac rewards loyal dealers
Lankem Paints Limited rewarded sixty of their loyal Robbialac dealers
who had supported and helped the company to grow by more than 25% last
year with an all expenses paid tour to Malaysia for 4 nights - 5 days.
Spending time in Chennai with a city tour, they were entertained to
the maximum in Kuala Lumpur as well as Genting Highlands. Kaja of Asian
Paints and Hardware - Slave Island, commented that is the true spirit of
Robbialac, adding that all dealers enjoyed the four days spent with the
management of Lankem Robbialac as one family and would remember this
tour in the years to come.
NOLIMIT, re-branded its Hyde Park Corner outlet as NOLIMIT Glitz.
This is the third NOLIMIT Glitz outlet to be established, in addition to
seventh Mile Post, Jambugasmulla Nugegoda, and Mount Lavinia.
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NOLIMIT Glitz outlet at Hyde Park Corner |
The NOLIMIT Glitz showroom at Hyde Park Corner offers an extra floor
of shopping space, a wide range of clothes and accessories and ample
parking space.
There are over 50,000 varieties of clothing and accessories for
ladies, gents, children and teenagers, to select from. A special feature
is the Arapaima counter, which assists Arapaima loyalty card holders to
collect and redeem their points.
“We offer bed linen, footwear, swimwear, cosmetics and accessories in
addition to the usual Ladies wear, Gents wear and Children’s wear,” said
Marketing Manager, NOLIMIT Glitz A L M Akeel.
The NOLIMIT Glitz customer is one who expects a memorable shopping
experience, whilst on the lookout for clothes and accessories, which are
both fashionable and in keeping with the latest trends in the fashion
industry. NOLIMIT Glitz caters to this need by presenting a wide range
of fashionable, high quality garments and accessories. This coupled with
the friendly staff, provides the shopper a speedy and efficient service
and an unique ambiance. |
