People’s Leasing obtains BBB rating from Brand Finance
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Head of Finance People’s Leasing Company, A Ratnayake receives
the Brand Rating certificate from Director Blue Ocean
Consultants India Nabankur Gupta while Managing Director Brand
Finance Lanka Ruchi Gunawardene looks on
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Peoples Leasing Company PLC has obtained a BBB- rating from Brand
Finance, becoming the only leasing company in Sri Lanka to certify its
brand this year and the highest rated among all companies within the
leasing industry.
The Brand League table which is developed by Brand Finance and
published annually by LMD is now in its fourth consecutive year and
formulates the benchmark annual review of Sri Lanka’s top 100 brands.
This rating process has been further enhanced with a more insightful
in-depth market research analysis this year.
According to Brand Finance, a brand rating is similar to a company
credit rating, providing investors with the future outlook for the brand
and an indication of the role and strength of the brand in relation to
its ability to attract future revenue for the business.
CEO of PLC, D P Kumarage says, “We have always placed our customers
at the centre of our business and have built our reputation around that.
This has certainly paid off through the high loyalty that we
currently enjoy. This study also shows that government enterprises can
indeed compete effectively in the financial services sector with the
private sector and emerge on top.”
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