Fanta SMS Pathiya winners felicitated
Ruwini Jayawardana
Thirty lucky winners who had won Rs. 100, 000 each at the Fanta SMS
Pathiya competition organised by Fanta, the popular sparkling beverage
drink in the isle were presented with their cash prizes at an event held
recently at the Trans Asia Hotel.
Coca Cola Brand ambassadors Mahela Jayawardene, Kumar Sangakkara and
Upul Tharanga were present with Sri Lanka’s youth singing sensations
Bathiya Jayakody and Santhush Weeraman.
Speaking at the gathering Country Manager – Sri Lanka and Maldives,
Coca Cola Far East Limited, Manish Chaturvedi stated that the company
had been in search of innovative means to further add fun and excitement
into the lives of soft drink consumers.
“The launch of the SMS Pathiya promotion under the Fanta brand was
our response to the challenging task,” he said adding that the winners
were selected as a part long promotion organised in July.
The consumers of their beverage drinks were asked to SMS a unique
code found under the crown of the soft drink- Coca Cola, Sprite and
Fanta.
Apart from the collective amount of Rs. three million an additional
number of instant prize winners was also recorded as part of the
promotion. |