JWT copywriter attends Cannes workshop

Copywriter working at JWT Colombo Ralston Joseph, whilst studying at the Open University of Sri Lanka was this year's participant at the Roger Hatchuel Academy at the Cannes Advertising Festival. He was the first Sri Lankan to attend the sessions.

The IAA in an endeavour to develop the local ad industry arranged to send one person from Sri Lanka for this year's seminar. The candidate had to be aged between 18-23 years, currently studying subjects relevant to marketing and advertising, with a serious view to pursue a career in the advertising industry.

Sri Lanka's representative for Cannes Lions Ranil de Silva , had this to say, "Cannes Lions is the world's biggest and most respected advertising festival.

It has and always will influence our industry as it will be the guiding light for Sri Lanka's advertising industry for our pursuit of creative excellence.

As Sri Lanka's representative for Cannes Lions, I am happy that our industry was recognized this year and was granted a place for a Sri Lankan student to attend the Rodger Hatchuel Academy at Cannes Lions.

This is an exceptional and very rewarding experience. It also enabled Ralston to create a network of 30 + like minded people from around the world. I am also sure it was fun as well.

I believe that Ralston will now be better equipped to help our industry achieve its ambitions of global recognition for our work. His Cannes Lions experience will be an asset to him, JWT and our industry." In addition to some of the world's best tutors, luminaries from the Advertising Industry spoke at the discussions and tutorials.