eSenze patron to 'People Drive Business'

eSenze Technologies (Pvt.) Ltd, Sri Lankas' leading business application and HR solution provider, welcomed the opportunity to join the Institute of Personnel Management (IPM) on their seventh annual National Conference on Human Resource Management, 2008, themed as 'People Drive Business', on its continuous drive to forge the standards of Human Resource Management technology in Sri Lanka.

The National HR Conference is the premier HR event for sharing knowledge and new insights among HR professionals in Sri Lanka. The conference focussed on topics such as best HR practices to meet business challenges, HR value creation, meeting the expectations of stakeholders, the importance of HRM, the need to strategize HRM and develop the competencies of its practitioners.

As a locally established HR solutions developer, eSenze has enjoyed a strong working relationship with IPM. Speaking on their association with IPM, Director of eSenze Technologies Thariq Sanoon said, "Supporting the IPM conference was an ideal opportunity for us to identify and focus more on global HRM solutions. We are growing in leaps and bounds, expanding beyond shore and reaching even the international markets to support a growing customer base."

Our product development with improved R&D and market development teams' work hand in hand identifying the growing needs in the field of HRM. IPM has been a catalyst to the advances the industry has made, and we hope to play a key part in their progressive efforts in the future".

With the introduction of their web based HR software application, eSenze has given Sri Lankan companies global remote access to their systems, improving the efficiency of HR practices for over 500 local and foreign clients.

The growing demand for cost efficient, reliable total solutions in international markets has taken their very own brand "eHRM" to the Indian, Taiwanese, Bangladeshi, Maldivian, Cambodian, and Tanzanian markets. They plan to enter other South Asian countries and the Middle East by early next year followed by European and African countries.

Chief Guest Director General Charted Institute of Personnel Management (CIPD) Geoff Armstrong, and guest speakers Prof. Rob Goffee, Professor of Organizational Behaviour at the London Business School, and Prof. Dave Ulrich, a renowned HR guru, presented international perspectives and shared their knowledge on leadership & the challenges and opportunities facing HR professionals.

The International exposure of products such as eSenze's will create opportunities for the fledgling Sri Lankan IT product market.

Dispelling the notion that these automated systems result in the redundancy of HR professionals, General Manager of eSenze Technologies, Mahesh Dissanayake, said, "The value of E-HR solutions is often overlooked by companies in pursuit of short term savings."

"What must be considered is the opportunity cost of the team's time spent on manual work, which could be more productively dedicated to training staff."