CIM Annual Conference begins on May 7
The 8th Annual Conference of The Chartered Institute of Marketing Sri
Lanka Region is scheduled to be held on May 8 at the Oak Room, Cinnamon
Grand Hotel.
The Conference is one of the biggest events in The Institute’s
calendar and an important event from the perspective of the marketing
profession in the country.
For the sixth consecutive year, Sri Lanka Telekom has joined hands
with The Chartered Institute of Marketing Sri Lanka Region as the
Strategic Partner of the Annual Conference.
The Conference will be inaugurated on the evening of May 7 at the
Atrium Lobby, Cinnamon Grand Hotel graced by Prof. Michael Morrison, the
keynote speaker.
The Technical Sessions will be held on May 8 from 8.00 am onwards at
the Oak Room, Cinnamon Grand Hotel.
The theme of this year’s Annual Conference is “Re-discovering
Experiential Marketing to Win Brand Loyalty” which will be addressed by
a panel of distinguished speakers and some of very successful marketers,
both local and international.
The Head of Corporate Integration of The Chartered Institute of
Marketing Sri Lanka Region, Asanga Ranasinghe says that the objective of
this year’s conference is to give the participants a first hand
experience from some of the trend-setters in the industry as to how
Experiential Marketing could be exploited in order to create positive
and lasting brand experiences, thereby building brand loyalty.
The Technical Sessions will commence with an address on “The Power of
Emotional Branding” by the keynote speaker, Prof. Michael Morrison
followed by the address of Dr. Uditha Liyanage on “Finding the
Experiential Marketing Domain”. Some of the mind blowing case studies of
leading brands will also be featured.
Senior Vice President and General Manager of MRM Worldwide & Momentum
Worldwide, India Aditia Atri Principal Lecturer at the London College of
Fashion Tim Jackson and Chairman of the Sri Lanka Tourism Development
Authority and the Sri Lanka Tourism Promotion Bureau, Renton De Alwis
will speak on Experiential Marketing from the perspective of
advertising, fashion industry and tourism industry, respectively.
Vice President Customer Marketing for Unilever, Asia, Africa, Middle
East and Central & Eastern Europe Dirk De Vos, Managing Director of Leo
Burnett Solutions INC Ranil De Silva, CEO of Diesel and Motor
Engineering Company Ltd, Ranjith Pandithage, CEO of HSBC Sri Lanka &
Maldives, Nicolas Nicolaou, Chief Marketing Officer of Dialog Telekom
PLC, Nushad Perera, APAC Communications Specialist of 3M, Richard
Wallace, Susara Dinal, will be the other speakers to address the
audience.
The Technical Sessions will also be complemented with panel
discussions directed by eminent moderators.
The Chartered Institute of Marketing is the world’s largest and most
prestigious professional body for marketing with over 50,000 members
world-wide.
The Chartered Institute of Marketing Sri Lanka Region is the fastest
growing CIM body, with approximately 1,080 members and almost 3,000
student members. |