Business Advertorial
Hayleys Consumer takes tube lights to new heights with Philips
Fluorescent lamps (Tube lights), almost omnipresent in Sri Lankan
offices and factories, have been taken to a new level of economic sense
with the introduction of a new generation of fluorescent lamps from
Philips by Hayleys Consumer Products Limited.
Philips fluorescent lamps at a food processing factory. |
Part of the Philips’ professional lighting products portfolio, this
new range includes fluorescent lamps that are highly efficient, last up
to 17,000 hours, have the lowest mercury content in the industry, are
flicker-free, and when used with recommended high frequency electronic
ballasts, can save 60 to 80 per cent in electricity consumption and be
dimmed to suit the requirements of the user.
“These new products have been rated best-in-class around the world,
and their arrival in the local market cannot be more timely in the
context of rising electricity costs,” Hayleys Lighting Business Unit
Manager Janaka Kiridena said.
“Although they cost more than the standard fluorescent tubes, these
new tube lights result in considerable savings through reduced
maintenance, longer replacement cycles and substantial savings on
electricity.”
A significant aspect of the new range, he said, was that it comprised
of products designed for specific applications and locations such as
operating theatres, laboratories, food preparation facilities, clean
rooms, sales areas, colour testing areas, plant growing locations,
stores, printing industries, restaurants, conference rooms, gymnasiums,
indoor sports areas, factories and assembly lines.
“The days when the same type of tube light was used to provide
lighting at vastly different locations are now over,” Kiridena said,
adding that the new Philips lighting range comprised of products for
both indoor and outdoor applications with weather-proof fittings.
HCPL’s Professional Lighting Unit Manager Ruwan Withanage said the
company has also introduced a range of Philips high frequency electronic
ballasts and economical electronic ballasts for use with these new
fluorescent lamps. These ballasts can also be used with the standard
fluorescent lamps to reduce energy consumption and prolong the effective
life of the products, he said.
Among the new products are fluorescent lamps in the Philips Master
TL-D Xtra, TL-D Xtreme and Master TL-D Secura Super 80 with special
protective coatings in wattages that correspond with the traditional
fluorescent lamps.
The MASTER TL-D fluorescent lamps can directly replace existing
fluorescent lamps and increase light output by 40 per cent while
reducing energy consumption by up to 15 per cent. All these lamps are
fully recyclable.
The Master TL-D Secura Super 80 fluorescent lamps have a transparent,
protective coating that keeps glass and components together in case of
breakage.
This coating does not change colour and is resistant to high
temperature. The MASTER TL-D range contains industry leading low levels
of mercury (2mg to 3mg) and will be available in 18W, 36W and 58W
versions and will run on all types of gear catering to commercial,
industrial, domestic and architectural applications.
Some of these new fluorescent lamps would facilitate certain
industries like food processing to obtain important certifications such
as HACCP (Hazard Analysis and Critical Control Points) because they are
dust-resistant and shatter-proof, he explained.
Philips had even developed a fluorescent tube light that had an air
purifying feature, making it ideal for use in hospitals or plant
nurseries, he disclosed.
Singer launches Whirlpool Mastermind
Singer (Sri Lanka), brings to the Sri Lankan people, the new
Whirlpool Mastermind automatic refrigerator.
The Whirlpool Mastermind is the first ‘intelligent’ refrigerator
because it incorporates a microchip which can gauge ambient temperature
and the load in the refrigerator and automatically adjust temperature
within, so saving electricity and giving optimum performance.
Mastermind’s 6th sense tower cooling system which provides automatic
cooling also offers more features such as ice and
Whirlpool Mastermind automatic refrigerator |
chilled water within
few minutes.
Finding adequate freezer space, is also a thing of the past with
Mastermind as it has a flexible and adjustable compartment that offers
maximum utilisation of freezer space. Additional space can be created to
chill bottles or store extra food as and when the need arises.
A homemaker need not also worry about accidentally having left the
refrigerator door open because Mastermind’s door alarm will ring if the
door is left open for more than two minutes.
Whirlpool Corporation with annual sales of US$ 20 billion,
manufacturing in 13 countries and markets its products in 170 countries
under 11 major brand names such as Whirlpool, Maytag, KitchenAid, Roper,
Estate, Bauknecht, Laden and Ignis.
With Mastermind, we bring yet another quality home appliance to the
people of this island, making their everyday life more comfortable’,
says Singer (Sri Lanka)’s Senior Deputy Marketing Director Nasser Majeed.
Mastermind is also crafted for style and elegance as the handles of
the Mastermind refrigerator are studded with Swarowski crystals.
Whirlpool positions itself as ‘partner to the homemaker’ and in fact is
credited with changing the lexicon from ‘housewife to homemaker’ in
everday parlance. |