Orange Electric bulbs lead - AC Nielsen Research
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COO, Lighting R. Zubair
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Orange Electric secured the Number 1 brand position in the bulb
category.
Chief Operating Officer - Lighting Rahman Zubair speaking at the
Channel Partners meet held at Kandalama last weekend, confirmed the
brand’s leadership position in bulbs, based on the retail audit carried
out by AC Nielsen Research.
He further stated that this was a great achievement for the company
and the country as it was the first time in the lighting industry that a
local brand was able to take the dominant position away from an
international brand.
Advisor to the Federation of the Visually Handicapped Dr. Wickrema
Weerasuriya - delivering his key note address at the conference,
recognised the company and the brand as a CSR partner that gave dignity
to Charity.
He stated the organisation’s agreement to donate a part of their
sales proceeds to the blind cause was a model to other companies. Orange
Electric lighting has contributed over Rs. 20 million towards the blind
cause since 2006.
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