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UK’s IBL and MTI sign brand valuation deal in London

MTI Consulting has formed a strategic alliance with UK’s leading Intangible Asset Valuation Company, Intangible Business Limited.

The signing of the agreement which took place in London recently will set in motion the rolling out of Intangible Business’s solutions and valuation models in both the Asian and Middle Eastern Markets under the MTI Consulting banner.

MTI Consulting, a leading Business Strategy Consulting firm, having recently diversified its portfolio to include a branding unit, sensed the increasing importance for companies to value their intangible assets.

Taking into account the growing trends of increasing mergers and acquisitions, joint ventures, compliance, control and transparency, greater attention should be placed on valuing intangible assets, which contribute significantly towards a company’s net worth.

This strategic alliance between two leading consulting companies, offers Sri Lankan corporate clients Intangible Asset Valuation services. Although intangible asset valuation is still in its infancy in Asia, the potential to nurture this segment is immense.

The MTI Team that was present at the signing ceremony was also part of a training programme on the valuation models and solutions thus gearing MTI for the effective roll out of Intangible Asset Valuation across Asia and Middle East.

Intangible Business Limited having commenced its operations in 2001, is the world’s largest independent brand valuation consultancy, servicing clients in four sectors; marketing, finance, legal and banking.

Having built an international reputation for producing objective evaluations and insights for some of the world’s biggest brands, the company draws on its experience from working amongst many sectors such as telecom, FMCG, pharmaceutical, financial services, consumer goods, retail, fashion, not-for profit and leisure.

MTI Consulting is an international strategic management consultancy with operations in Bahrain, Dubai, UK, India, Austria, Pakistan, Sri Lanka, Mexico and Bangladesh - that has provided solutions to clients in over 275 projects in 33 countries across fourcontinents.

Ranil to represent Sri Lanka at Cannes

The 55th International Advertising Festival - the Cannes Lions - recently announced that the Chief Creative Officer of Leo Burnett Worldwide, Mark Tutssel, will chair this year’s Titanium and Integrated Lions juries.

Originally launched in 2003, the Titanium and Integrated Lions category, has continued to evolve to reflect the changes of the industry, and is widely thought of as the most forward-thinking, unconventional and highly regarded of all categories at the world’s most competitive awards show.

One of the most awarded creative directors in the industry, Tutssel is the creative leader of Leo Burnett Worldwide, and oversees the work of 94 global offices in the Burnett network.

Sri Lanka is represented at this festival by Managing Director, Leo Burnett Solutions Inc., Ranil de Silva.

The 55th International Advertising Festival will be held from June 15 to 21 in Cannes, France.

Suntel ties up with Alpha Industries

Suntel implemented a full fledged data/voice solution for Alpha Industries and its 12 branches islandwide. The solution with cutting edge technology for seamless connectivity would enable Alpha to meet international standards.

Providence - Parsec in major outsourcing venture

An outsourcing venture has been introduced to Sri Lanka by Providence Network in association with Parsec Technologies of India.

This initiative will give a boost to the rapidly expanding outsourcing industry in the island, resulting in the creation of new employment opportunities and attracting much-needed foreign exchange.

The joint venture will deliver the full range of call centre solutions for telemarketing, debt collections, market survey and other outbound and inbound applications.

The success of Parsec revolves around its core technology of a total outbound call centre solution along with inbound call handling capabilities equipped with a campaign management system for tele-marketing, a collection management system for collections, digital voice recording, a comprehensive lead management system, advanced conferencing and sales verification system and exhaustive analytics in the form of online and off-line business reports.

The partnership between Parsec and Providence Network (the IT subsidiary of St. Anthony’s Group involved in this venture) will usher in a range of call centre solutions that will provide an impetus to the Sri Lankan economy in the near future.

Managing Director of Providence Network Dr. Vaz Gnanam pointed out that Sri Lanka is ranked among the top 10 outsourcing call centre hubs in the world according to a recent article in Voice & Data (Nov 07) issue. Call centre operations will be playing a major role in our economy, he says.

Among the advantages Sri Lanka possesses in this industry is the relatively low labour/operational costs, tax incentives, fluency in English and its cosmopolitan attitude. “The key factors for survival in the call centre business are good software, good data mining, good agents and good processes”, noted Dr. Vaz. He also said that the Parsec - Providence joint venture would offer end-to-end solutions with the complete infrastructure.

Manager-Business Development, Parsec Technologies, Ankur Khurana said there is much scope in the Asian region for call centre operations. They have entered into technical alliances with such international communication technology giants as Intel, CISCO, HP and Dialogic Corporation, he also stated. The company also supplies and supports the latest dialogic products to customers across the globe.

The bandwidth and other support services for this venture, will be provided by Lanka Communication Services.

The Company’s Managing Director Rohith Udalagama said they could provide hardware as well if required, and will partner with Providence Network to provide the necessary infrastructure. He said that they could also provide prefigured servers at their space, adding that they possess a complete turn-key solution to enter this business.

We believe that 2008 is the year that many Sri Lankan companies will invest heavily into back office processing and call centre solutions,” Jt. Managing Director of Providence Network and Solutions (Pvt) Ltd Jeevan Gnanam said, “Our expertise and experience allows us to cater and help the growth of this segment.”