New tourism ambassadors

Former test cricket captain Arjuna Ranatunge and Vice captain Aravinda De Silva have been appointed as Brand Ambassadors of Sri Lanka Tourism.

Acting Secretary Ministry of Tourism George Michael said this would help them to promote tourism more aggressively.

He said they will be introducing Ramayana Trail a novel marketing concept to woo Indian tourists and this will be launched by the two cricketers.

The Ramayana Trail will be launched in New Delhi shortly.

PIMA launches 'Counter Point'

Ramani Kangaraarachchi

The PIM Alumni will develop a community of Thought Leaders which would help the country socially and economically. Director PIM, Dr. Uditha Liyanage said PIMA will launch a programme titled 'Counter Point' which will enable managers to learn from prominent personalities in the private and public sector, who have taken their organisations to greater heights by challenging conventional wisdom.

The main objectives of PIMA are to develop those who completed MBA and net working the MBA community. The Counter Point programme will achieve both objectives at the same time, Dr Liyanage said.

The programme will be launched on January 18 at the Colombo Hilton. CEO of Dialog Telekom Dr Hans Wijeyasuriya will feature in the first programme of the series. He will speak on reaching the grassroots.

Dr Liyanage said Dialog has reached millions of consumers by doing an unconventional thing. What is unconventional is you might have people willing to buy but unable to afford.

If an organisation can design a business model which would help those who cannot afford to reach the products that is called unconventional way.

Someone going against the current and becoming successful it will be a learning point.