New York in bid to lure visitors

Usually anything but demure, New York City is hoping to lure a stampede of tourists with an understated new slogan: “This is New York.”

The ad campaign, surprisingly free of flash and sizzle and costing a jaw-dropping 30 million dollars, aims to lure 50 million visitors per year to New York by 2015.

In a metropolitan area with millions of Spanish speakers, the even blander Spanish-language version of the ad translates as “Welcome to New York.”

A website in 10 languages was launched at nycvisit.com.

AFP