Excellence in advertising through training

Leo Burnett Solutions Inc. (LBSI) the local branch of advertising giant Leo Burnett Worldwide will send 17 delegates from its Leo Fundamentals course to Pondicherry, India, as part of the company’s latest training initiative.

The 17 young delegates will head to the former French colony for an intense training session under the renowned advertising guru Ram Sehgal. As one of the icons of the communication industry, Sehgal boasts an impressive 39 years in the advertising industry.

He has formulated a demanding workshop, where the group from LBSI will be put through a gruelling two and half days of preparatory work, presentations and lectures that have been specially designed to exercise the mind and encourage deeper thoughts and insights.

This trip to the Indian city is the latest in a series of workshops organised by LBSI, a company that has continually demonstrated their determination to enhancing the knowledge of all the members of the Burnett family.

Various sessions have been organised over years, aimed at beginners, mid-level professionals, and management through a number of intensive and inclusive training programmes.

These have featured a host of well recognised local and international speakers, including Ram Sehgal, Russel Miranda, Dileepa Abeysekera, Ravi Bamunusighe, Trevor Kennedy and LBSI Managing Director Ranil de Silva.

Speaking on this training initiative, advertising veteran de Silva has revealed that the modules set out in the Leo Fundamentals programme encompass a wide variety of topics that will lay a solid foundation for the participants.

He added, “Most of those who have signed up for Leo Fundamentals are relative newcomers to this business, and we at Burnett are very conscious of how important it is for them to build up a strong insight into our industry, and more so, that they learn this from the leaders in the field.”

Leo Fundamentals is comprised of four separate modules, encompassing the Creative, Strategy, General Skills and Integrated disciplines.

It takes an in-depth look into each of the elements involved in these various disciplines, including Crafting, Brief Writing, Market Research, Leadership and Event Management. Here, participants from a cross-section of departments are given an insight into the many avenues of the realm of advertising.