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HSBC launches the world’s Local Bank Account

HSBC has created the first truly global personal banking service for the world’s 200 million mass affluent and internationally mobile consumers.

Rolled out simultaneously across 35 countries and territories, HSBC Premier is the most comprehensive global banking and wealth management service ever devised.

Breaking down international barriers, Premier offers seamless cross-border banking and the promise that customers can, for the first time, take their accounts, credit history and banking relationships with them wherever they choose to live and work, provided that the exchange control regulations in these countries have been met.

Premier customers have access to 250 international Premier Centres, cited in major cities around the world, and more than 6,000 branches with Premier service points. Each location will have access to all the information needed to serve customers and provide local advisory services.

Head Personal Financial Services, HSBC Simon Williams, said: “There are around 200 million mass affluent consumers in the world today and that number is growing rapidly, by as much as 20 per cent a year.

These customers are highly mobile, sophisticated and knowledgeable. HSBC, with operations in 83 markets, is the only bank in the world that could provide them with the seamless international service they need.”

To support Premier customers, HSBC has embarked on one of the largest re-training exercises of its kind, providing over 4,000 HSBC Premier Relationship Managers around the world, plus another 2,500 support staff with the necessary training and accreditation so that they are fully ready to provide the new services from day one.