Monogramming package from Hameedia

Leading menswear specialist Hameedia recently added a new dimension to Sri Lanka’s sartorial sphere with an exclusive monogramming package from its flagship premium designer label Envoy.

This novel package includes a specially ‘personalised’ shirt, sterling silver cufflinks and handkerchief, all of which bear the wearer’s initials in an elegant and classy font, thereby adding on an extra element of exclusivity to Sri Lanka’s corporate jet setter.

Commenting on this first-of-its-kind concept, Hameedia’s Managing Director Fouzul Hameed said that Sri Lankan corporates were becoming more and more conscious of the significance and importance of personal branding.

“As Sri Lanka’s premier innovative and evolving brand, Envoy has taken on the challenge to revolutionise and significantly enhance the concept of personal branding. In as much as one dresses well, one also needs to realise the importance of consciously making a personal statement through one’s clothes.

This is doubly important in the Sri Lankan corporate sphere where one needs to stand out in a crowd and be distinctly different from the others”, he added.