The lighter side of business

Pheonix Ogilvy flaunted their “OtherSide” at Barefoot from August 24 to 26. OtherSide is Pheonix Ogilvy’s creative festival, held every other year, giving an opportunity for the agency staff to unmask their “hidden face”.

From paintings to sketches. Installations to sculptures. Photography to handwork. Music to dance. The agency staff unmasked in style and it was an absolute treat to guests. Friday evening, the opening night, was a fitting prelude to the weekend long exhibition of a myriad of creative talents. The evening saw staff, media personnel and clients inter mingling and thoroughly enjoying themselves.

Pheonix Ogilvy is proud of its heritage of innovation, to which the OtherSide serves as a strong testament.

Through the years, the OtherSide has revealed the true face of master artists, who with this recognition have gone on to make their mark in the sphere of art. So successful has been the marriage of ‘creativity’ and ‘freedom’ made possible by the OtherSide.

The OtherSide has, since its debut in 2000, evolved from a reason to ‘let your hair down’ to an expression of ‘ultimate creative freedom, unhindered by creative briefs and project deadlines’.

“An advertising man”, as Irvin Weerackody- Chairman of Pheonix Ogilvy, so well puts it “needs creative sustenance from other than his job to keep sane”. A truth many industry peers will undoubtedly agree with. So OtherSide is as much a ‘preservation of sanity’ as it is other things.

Post OtherSide, the agency staff has emerged refreshed and revitalised. Ready to take on clients and roll on the brand stewardships.

Being two faced is not always a bad thing. That was the essence of “OtherSide” and everyone went home in heartfelt agreement!