Elephant House rewards three-wheeler ice cream salesmen

K. Vigneshwaran of Colo- mbo recently emerged 'National Best Salesman' for the last quarter of the 2006/07 Financial Year at the much awaited Elephant House awards for Three Wheeler Ice Cream Salesmen. Awards were also given on a provincial basis to 24 salesmen who achieved the highest percentages on the given target.

The Vice President - Head of Frozen Confectionery, Neil Samarasinghe said the Company was proud of its three

 wheeler sales force which took the range of Elephant House ice creams direct to the consumer.

"The effectiveness of our three wheeler sales force has grown very rapidly since its launch in February 2002. Synonymous with the goodness of our range of ice creams, these branded vehicles are now a familiar sight all over Sri Lanka, especially in far off, remote villages".

The awards scheme was designed to reward salesmen island wide, and, would be a bi-annual feature in the Ceylon Cold Stores calendar.

"The success of our ice creams has been that while meeting the highest international standards, we have effectively tapped into the local taste and flavour preferences, thus clearly differentiating us from our competitors", he said.

Innovations in the growing Elephant House range of ice creams include Wonder Bites, Jumbo Jolly, Manga Batta, Divul Batta, Wonder Bar, Pani Cadju, the Wonder Cone and a range of cups.

"The undisputed market leader in ice creams and reputed for its strong heritage and stringent quality standards, Elephant House ice creams continue enjoying a rapidly expanding loyal customer base across all age groups and social strata in Sri Lanka", Samarasinghe concluded.